BOTTER is a fashion design studio representing the fusion of music, literature, cuisine and origins that make up a rich and hybrid Caribbean culture. Formed by Lisi Herrebrugh and Rushemy Botter, the studio combines its ‘Caribbean couture’ ethos, Arte Povera’s eye for philosophy and a strong sense of sustainability. Its latest creation, presented at Paris Fashion Week, is a collaboration between Reebok and her HP 3D Printing to create her collection of innovative footwear titled Venus Comb Murex Shell Sneaker.
As a brand whose DNA comes directly from one of the world’s most biologically diverse marine regions, BOTTER has always addressed themes related to the ocean (and its conservation). The new sneaker is inspired by the Venus Comb Murex, a beautiful-looking predatory sea snail with a very long siphon tube and numerous spines.
The creative duo combine multicultural influences with Belgian and Dutch tailoring mastery to infuse their menswear label with a distinct notion of luxury. Edgy yet inclusive, their creative vision is an extension of their bold, colorful, and refreshingly positive personality. BOTTER is looking into a personal diary. Views and opinions of the world expressed under the candid vision of Lisi and Rushemy.
The story of the Venus Comb Murex Shell Sneaker’s BOTTER x Reebok collaboration (with HP) was reported “exclusively” on sneaker and fashion news portals Sneaker News and HighSnobiety, as well as on BOTTER’s Instagram. High Snobiety wrote: “Coming in a myriad of wavy color schemes, this sneaker feels like a fresh look at the future of sneakers and is arguably one of his most impressive formulations of BOTTER to date. .”
Sneaker News quotes the official press release received from BOTTER. [sic] business. Our new partnership with HP 3D Printing aims to create products that sit at the intersection of innovation, sustainability and luxury, and this is just the first step. ”
The show marks a new beginning in the use of 3D printing in fashion, which has accelerated in recent years. Footwear in particular is a highly receptive segment, with clear examples of mass production already underway at Adidas with the FUTURCRAFT 4D product line.In the past, market leaders Stratasys and 3D Systems both have been experimenting with exclusive 3D printed footwear, including designs by Iris Van Herpen and Zaha Hadid. successful) commercial projects.
Now HP is seriously considering the footwear segment. The company’s polymer MultiJet Fusion technology may enable higher productivity at a lower cost, and may be compatible with high-end and mid-level sneakers and other types of footwear (Carbon as his DLS technology is implemented). Adidas supplier). This latest collaboration present could be a step in that direction.