Apple seems confident in its mobile device’s imaging capabilities, having just released an epic 30-minute Bollywood movie shot entirely on an iPhone.
Filmed entirely on the iPhone 14 Pro, “Fursat” is described by Apple as a Bollywood-style musical that celebrates the power of love.
“The film depicts how to find and cherish love as you appreciate the present, rather than dwelling on the past or worrying about the future,” the company says. “‘Full Sat’ has all the elements of a popular film, including song and choreographed dance, packaged on a scale never before seen in a non-commercial film.”
Directed by award-winning Bollywood director Vishal Bhardwaj and supported by a cast and crew that is widely known in Bollywood, ‘Fursat’ is a show of gorgeous scenes and choreography that recently brought together photographers and filmmakers to Only your imagination and willpower are holding you back. No one can blame their camera anymore.
“The iPhone as a device removes the limitations we had as children,” says Bhardwaj.
“I haven’t had the luxury of cinematic quality video that the iPhone offers all budding filmmakers today. And this tells us what the iPhone can achieve.”
Apple is getting more ambitious in the shooting situation throwing the iPhone camera. In the past, people used only smartphones to make movies, such as Park Chan-wook’s “Life is But a Dream,” but the production has become much more complicated.
Last month, we released another 17-minute short film shot entirely on iPhone called Through the Five Passes by award-winning director and screenwriter Peng Fe. That movie contained some complex sets, and “Fursat” not only nearly doubles its running time, but also adds more complexity per scene.
“I had no idea how much the iPhone could handle, but the way it did it was amazing,” says Swapnil Sonawane, the film’s cinematographer.
Objectively, the quality of the footage displayed by the Fursat is rapidly catching up to or surpassing the quality of dedicated cameras on the market a decade ago.
Photographers and filmmakers like to blame their lack of quality content on their inability to afford the best gear, and Apple proves it regularly. You need time to put it in your pocket.
Image credit: apple