thread up partners with TikToker’s Nava Rose to launch Dump Fast Fashion Shop, an online thrift store to help consumers save money on Valentine’s Day and beyond. The company also continues to expand its resell-as-a-service offering with specialty retailers. Francesca’s Power your new reseller offering with ThredUP.
Dump Fast Fashion Shop was inspired by ThredUP’s Wardrobe Resolutions Survey, One third consumer (36%) is determined to quit fast fashion in 2023. Rose is one of those girlfriends, the TikTok star is determined to stop shopping and partnering with ultra-fast fashion brands this year, and she wants to encourage her fans to do the same. she thinks.
In a statement, Rose said, “We truly believe that in 2023 we must start living more ethically.” do you know $20 budget. Go there, yay! But we (and the planet) deserve clothes that last. This year, 2023, I am making a big change. With ThredUP, I focus on fast fashion ghosting. New fast fashion is taking my coin to zero this year! ”
ThredUP’s Rose’s V-Day shop is inspired by TikTok’s fashion trend ‘Rom-Com Core’, a tribute to the energy of powerful female protagonists.Shop features three A unique look that Nava saved with ThredUP. Shoppers can save on his Nava’s style using the platform’s What They Thrifted tool. This tool uses AI to display hundreds of close matches from ThredUP’s inventory.
The Dump Fast Fashion Shop is just the latest salvo in ThredUP’s ongoing fight against “fast fashion addiction.” In June 2022, ThredUP will Shine Pop Up in San Francisco by Offering Bay Area Customers 40% Turn off your first ThredUP purchase, freedom If they promise not to shop at the SHEIN pop-up event, it will be delivered. Then, in August 2022, ThredUP launched a helpline calling on Gen Z to help resist fast fashion.
Erin Wallace, vice president of integrated marketing at ThredUP, said in a statement: “Our latest data shows that 2023 could finally be the year this generation quits super fast fashion altogether, and we are here to support them. We are so excited to partner with Nava Rose.With her DIY spirit, love of frugality, and hipster style, she helps customers find guilt-free Valentine’s Day looks and wardrobe resolutions. He’s the perfect person to help you get started.”
Another way ThredUP is helping shoppers break fast fashion habits is through its resell-as-a-service platform. Francesca’s is the latest retailer to join ThredUP with the new Forever Francesca’s Resale Program. Francesca’s customers can purchase pre-owned apparel, shoes, and accessories on Francesca.Thredup.com, or resell pre-owned items from any brand to earn Francesca shopping her credit.
Jann Parish, Francesca’s Chief Marketing Officer, said in a statement, “We recognize the environmental impact that apparel has on our planet and working with ThredUP to launch Forever Francesca’s will make a difference. It’s an important first step in doing our part to help.” “Our millennial and Gen Z customers value their eco-footprint, but they also come to our boutiques for the fun opportunity to find something unique. This strategic alliance with ThredUP will enable us to innovate how we go to market and offer our customers unique product solutions to meet their changing demands.”
