Viewers of Dancing on Ice joke that the show should be renamed “Adverts on Ice” due to the sheer number of breaks in each episode.
While people have long complained about the amount of advertising at primetime shows, skating contest fans feel the balance has gone too far this year.
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In fact, many of the complainers joked that the skating was interfering with their enjoyment of the ads, as they noted the numerous commercial interruptions in Sunday’s episode.
One viewer tweeted, “They should name this program Adverts on Ice!!”
Someone else joked: “Is everyone enjoying the itvs ad this year? Sorry, I mean dancing on ice.”
Another viewer wrote:#DancingOnIce I would like to give it a 7.5 because I really enjoy tonight’s ad. “
The ad break issue was a common complaint from viewers who claimed they were shown ads after every skate.
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One viewer joked: “Do you know what this series is about? #DancingOnIce needs? more ads. “
Someone else tweeted: “Wish #DancingOnIce I was on the BBC. All this ice dancing between ads is getting on my nerves. “
Another added, “Skate ruins all the ad fun.”
Others switched off, with some commenting that the amount of cheering was too great to hear.
One viewer shared a tip: “Not worth watching. #DancingOnIce live. Fast-forward through hundreds of ads, chat after the dance, and watch in less than 20 minutes. “
John Fashanu and his skating partner Alexandra Shoman became the first couple voted out of this year’s competition after skating off with Ekin Sue Kurkroglu and Brendin Hatfield on Sunday night.
Meanwhile, Carly Stenson and Mark Hanretty topped the series leaderboard with 32 points in their first appearance.
Dancing On Ice continues Sunday on ITV1.