This season, adidas Originals opens the door to self-expression with the launch of a new campaign featuring brand ambassador and Bollywood superstar Ranveer Singh. Harnessing Ranveer Singh’s bold allure, Trefoil revives the streetwear mentality into elite fashion, democratizing access to culture and empowering the next generation of icons. For Spring/Summer 2023, the brand with 3-Stripes will be styling the latest iteration of Stan Smith’s footwear his silhouette in his version of the best clothing line, Blue. The result is a fashion icon reborn through the lens of the brand’s most aesthetically bold apparel representation.
With the launch of the collection, adidas Originals continues its heritage-infused, retro-inspired opera house setting with a striking campaign. The dynamic visuals captured by Errikos and House of Pixels shatter the status quo, combining traditional opulent settings with the dynamic and effervescent Ranveer’s playfulness as her Singh takes the consumer on a journey. It challenges preconceived notions by juxtaposing certain shenanigans. From the dressing room to center stage. Each move Ranveer makes throughout the film challenges preconceived notions of exclusivity and luxury.
Dressed in the latest iteration of the iconic Stan Smith sneaker and blue apparel, he defies society’s dress code paradigms and brings the streetwear mentality back into fashion. “The best you can do is the original,” says Ranveer as the bright spotlight falls on him and he takes in the glow.
Commenting on the campaign, Sunil Gupta, senior director of Indian brand Adidas, said, “For almost 60 years, Stan Smith sneakers have remained relevant and iconic, and have survived many cross-cultural shifts. In 2019, the iconic Stan Smith sneaker is poised to break the fashion code of a generation that refuses to follow the rules.Through our latest campaign with Ranveer Singh, we’re elevating the classic and iconic footwear franchise, Reimagined, it sets the tone for even greater cultural credibility among streetwear enthusiasts, consumers and next-generation icons.”
Brand Ambassador Ranveer Singh said of the campaign: , creative and authentic. Fashion has also always been a means of self-expression. Therefore, I am very excited to be teaming up with adidas Originals as this campaign truly pushes my fashion philosophy forward.Stan Smith will always be his one of my Court Classic her sneakers. And now that we’re opening up to a new generation of creators, disruptors, and rule-breakers, we hope to continue to inspire them with Three Stripes.
Launching on January 24, 2023, the campaign will be delivered through an integrated campaign across social, digital, retail and e-comm. The new Spring/Summer Stan Smith, styled in the Blue Version collection, is available now at www.adidas. co.in and select retailers nationwide About Stan Smith and the Blue Version Footwear offerings designed for a new tomorrow highlighted by a series of updated takes on the original Court sneaker that started it all will be The Stan Smith Milencon reimagines a timeless silhouette with flowing lines and new dimensions, while a Trefoil heel badge adds a striking look. At the same time, the Stan Smith Recon takes a pared down approach to speaking volumes without shouting. A leather upper rests on a chunky natural rubber midsole, while smooth folded edges and minimal branding give it a clean look. Meanwhile, the Blue Version apparel collection traverses ’70s nightclub dance his floors, tracks, fields, and everything in between, taking signature looks and distorting them for tomorrow. Key looks in the selection include a sequined track his top and matching shorts, Adidas signature Santiago his cut, a sequined bodysuit inspired by his lines, and a bold biker his jacket. It is included. The now instantly recognizable bluebird also returns as a mainstay in the collection’s color scheme, this time juxtaposed with vibrant reds, blacks and whites.
About adidas Originals: adidas Originals was founded in 2001, inspired by the rich sports heritage of adidas, one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel. A lifestyle brand. adidas Originals continues to evolve the brand’s legacy through a commitment to product innovation and the ability to filter the creativity and bravery found on the court and in the sports arena through the lens of contemporary youth’s culture. Featuring the iconic Trefoil logo first used in 1972 and endorsed by creatives who continue to shape and define his culture, adidas Originals continues its path as a pioneer of streetwear sportswear brands. .
Media contact: originals@prpundit.com Photo: https://mma.prnewswire.com/media/1989019/adidas_Originals_Ranveer_Singh.jpg
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