What happened: YG Entertainment, the record label behind a roster of popular K-pop acts like Blackpink and Big Bang, is gearing up to launch an all-new girl group this year. A teaser for a new K-pop act called Baby Monster was released on January 1st.
Like Blackpink, Baby Monster is made up of multicultural performers such as Jung Ahyeon and Lee Dain from South Korea. And non-play of Thai members. All three range from He’s 14 to He’s 17. Little information has been released so far, but he already has 396,000 followers on the group’s official YouTube page.
The launch of YG’s new girl group comes at a perfect time as K-pop has gone fully mainstream globally and its star is now fronting several groups. Largest luxury campaign in Asiaif not the world.
Jin take: Despite the recent control On celebrities, fandom culture, and the growing scrutiny of idols Cheating in China, K-pop continues to have a significant impact on local consumers. and”PartialLifting of the ban on the country long-standing With South Korea’s ban on cultural content, K-POP is expected to have a major impact on luxury goods trends and consumption in China and around the world in 2023.
In recent years, the crossover between luxury brands and K-pop has been very successful. Look at EXO’s Kai who worked with Gucci. Or Jenny from Blackpink, known as ‘Human Chanel’ as an ambassador for the storied brand. Or Louis Vuitton’s frequent collaboration with superstar boy group BTS (the brand’s video with the group wearing its pre-fall 2022 men’s collection has over 3 million views on Weibo).
South Korea’s lucrative K-pop industry generates an estimated $10 billion in the country each year. 1 report.
From China to the United States, South America and Southeast Asia, K-pop fans around the world exert their influence through streaming platforms and social media. According to the platform, in 2021 #KpopTwitter will reach a record 7.8 billion tweets worldwide. Insight.
The Gin Take We report on some of the major news and present our editorial team’s analysis of the significant impacts on the luxury industry. Our regular columns analyze everything from product drops and mergers to the heated debates that have sprung up on Chinese social media.
