Stills of Prabhas and Shraddha Kapoor, from Saho
One look at the Indian cinema market is instantly revelatory. A lot of things are changing too fast, a reality that Bollywood is struggling to understand. Hindi movie stars stand out more than their other industry peers in the country’s mainstream media, but few have been able to shine with their on-screen work in 2022. On the other hand, the biggest of South Indian cinema has been hugely successful in the Hindi belt. .
Heading the list of critical successes is Prashanth Neel’s Kannada-era action drama. KGF: Chapter 2Yash as the larger-than-life protagonist Rocky worked his magic on viewers, emerging as a new national superstar. KGF: Chapter 2 did well at the Hindi box office and finished as the highest-grossing Indian film of the year, followed soon after by SS Rajamouli’s Telugu epic drama. RRRMore.
new era new star
Bollywood’s frequent failure to succeed is a temporary phase. At the same time, even after Bollywood regains its ability to deliver as many hits as it once did, the challenge for the South will not end. In this changed environment, Prabhas’ national superstardom is the result of his performance in his two Baahubali films of his SS Rajamouli written in Telugu and Tamil.His next film, Hindi and Telugu Sujith action movie Come ona romantic historical drama by KK Radha Krishna Kumar written in Hindi and Telugu Radhe Sham, there was not much to write home about. But Rajamouli’s epic drama has made him who he is today. Social He is a national superstar with few media followers.
Yash, Rishab Shetty, who wrote, directed, and starred in the Kannada action-myth blockbuster Kantara, and NT Rama Rao Jr., who co-headlined the star cast. RRRMore, has become widely known as the face of popular Indian cinema in 2022. Among them, Ram Charan is busy with RC15, the working title for S Shankar’s Telugu political thriller, and NTR Jr. has two untitled films on the floor.
Prabhas has three releases in the pipeline: Prashanth Neel’s Telugu action thriller salarOm Raut’s Telugu and Hindi Mythological Drama Adiprushand Nag Ashwin’s Telugu and Hindi sci-fi action films Project K..
Unusual casting decisions
some casting decisions Adiprush When Project K. It has contributed to my curiosity about these films. Adipurush has Saif Ali Khan, and the character of the main antagonist Rankesh, based on the bearded-looking Lord Ravana shown in the trailer, is criticized. Project K. We have Amitabh Bachchan and Deepika Padukone.
Such casting decisions symbolize the future certainty of an increasing number of high-priced releases with a mix of Bollywood and South Indian stars.
Many South Indian stars have appeared in Hindi films and vice versa. Bollywood and South Indian stars are bound to team up more often for big-ticket releases as the line separating Hindi ‘national’ and ‘regional’ stars fades away.
internet factor
Played by Vijay Setupati Vedas In Pushkar-Gayathri’s Tamil Crime Thriller vikram vedas Non-Tamil audiences erupted in applause on social media before the Hindi version of the movie of the same name was released. Most of them watched original Tamil movies on YouTube after paying a modest rental fee. The unhinged version of Hrithik Roshan’s Hindi remake of Vedha, also helmed by Pushkar-Gayathri, failed to make an impact due to feedback and comparisons on social media, resulting in a disappointing box office failure. It’s over.
That role includes her national award-winning performance as a transgender woman in Thiagarajan Kumara Raja’s Tamil drama. super deluxe, is set to appear in three Hindi films. They are Santosh Sivan’s thriller Mumbaikar, also starring Vikrant Massey, and Sriram Raghavan’s thriller Merry Christmas, starring Katrina Kaif, starring Shah Rukh Khan, and the actor It’s Jawang, an Utley-led action thriller in a negative role. The famous Nayantara in the South also plays an important role in Javan.
Non-Tamil Setupati fans contribute to theater attendance in Jawan, which is dominated by SRK fans in the first weekend.
Finally about the content
Modern audiences want novelty, variety and quality. Even if the movie has its favorite star, fans express their disappointment in tweets and memes. Playing a negative role opposite SRK, Sethupati is a high-profile first step to get off to a good start. Of course, only movie content can guarantee the longevity of theaters. Because faces alone won’t be able to lure viewers to the ticket counter after the first weekend is over.
The author has been a journalist for 30 years, writing about literature and pop culture. His publications include ‘MSD: The Man, The Leader’, the best-selling biography of former Indian captain MS Dhoni, and the movie star biopic series ‘Hall of Fame’. Views expressed are personal.
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