A recent McKinsey study of fashion consumption found that most people rely on brands to determine what “sustainability” means to them. The problem with this method is that there is no universal understanding of why clothing is sustainable. It’s not just eco-friendly fabrics, vintage finds, or recycled packaging…it’s everything and more. The space left by this vague definition has allowed people to swoop in to profit from our growing interest, selling what they think is good enough instead of what is actually good. Yes. Sustainability was not meant to be a marketing tool for fashion to leverage, but to change the enormous impact clothing, especially fast fashion, has on the planet.
Fortunately, the growing interest over the past few years has led to intense scrutiny from advocates, workers, and designers across the industry. We’re reinventing sustainability in fashion into a lifestyle change that puts sex first – and it works.
Writer Aja Barber, for example, writes and creates content that speaks frankly about what’s wrong with fast fashion. “Fast fashion was created to exploit the people at the bottom, both workers and consumers,” she writes in her book. Consumption: The need for collective change: colonialism, climate change, consumerism. On Instagram, Barber often posts videos that contextualize the problems that arise from buying and discarding large quantities of clothing, especially in the US and Europe.
“The biggest change I’ve seen since starting this conversation over a decade ago is that people are actually listening (rather than throwing ripe tomatoes in my direction),” Barber said. say. Instyle“People are starting to come to terms with the fact that perhaps our ways are not just bad for people and the planet, but bad for our closets. People really want to change their ways.” Yes, and it’s very exciting!”
Other advocates, such as Remake’s Ayesha Barenbalt, have used this growing public interest to rally support for laws that would make fashion fairer to workers. The brand offers tools for consumers to not only shop for new clothing, but also engage in sustainability advocacy, including signable petitions and social media templates for contacting specific brands on worker issues. to consumers. In April 2022, Remake launched a campaign against Victoria’s Secret to repay wages to workers laid off from the factory that made some of its clothing. The result was a huge win, with hundreds of supporters and an agreement to pay the unpaid wages for the brand.
this is everyone is inis a celebration of people making the world a better place for all in 2023. Read on to see who’s with you.
Worker rights are an important part of the sustainability conversation. After all, the fashion industry is able to mass produce because it exploits its workers. On average, her 85% of Los Angeles workers make below minimum wage and produce $15 billion worth of products. That’s why worker and union leaders are calling for legislation like her SB62 in California’s Garment Worker Protection Act to fix loopholes in how garment workers are paid. Decided.
Santa Puak, a former garment worker in Los Angeles, is now an advocate for the Garment Worker Center. “I am proud to support her fellow garment workers by speaking out about their rights as workers and being a role model,” she said. “I am not afraid to say no to abuse.”
Still, she explains, there is still much work to be done. For example, there are ways in which workers are used outside of their wages. “Working with the door closed should be prohibited. Most factories now lock doors with padlocks,” she said, adding that introducing legal oversight will ensure these rules are enforced. It added that it could come into force in “I think it would be good for our organization to have an investigative team to go into the factories and investigate whether the factories and brands are really paying by the hour.” They are often paid a penny for every piece of clothing worn, creating inhumane conditions and making a living wage nearly impossible.
On the designer side of the equation, there are many great brands looking to change the impact the industry has had. and decided to create upcycled vintage clothing. “Our garments are made from locally sourced deadstock and vintage fabrics, as well as proprietary plant-based fabrics developed in Los Angeles, made from natural fibers that use no chemicals and minimal water usage. certified fabrics,” explains Miro, recognizing the importance of each factor. It will be the finished product. “Our garment partners are all family owned and are committed to providing fair wages and safe working conditions.”
Even with clever marketing and cute campaigns, without the honest work of people, fashion has no future (let alone sustainable). They lead by example in inspiring brands to transform and giving fashion lovers a blueprint to support. As Miro puts it, “I always strive to influence others for good by providing proof that I can do what I love while doing something better for the planet and our community. ’” And adds that it always looks great.