The film grossed 550 crore on its opening day
The success of Shah Rukh Khan’s (SRK’s) blockbuster comeback movie ‘Pathaan’ created a record of sorts with the highest-grossing first day for a star, but industry experts said Borwiwood’s super We are left wondering how the star managed to achieve the feat. .
Reportedly, the action thriller earned over Rs 50 crore in India and entered the Rs 1 billion club on day one at the global box office.
According to trade analyst Taran Adarsh, ‘Pattern’ earned Rs 550 crore on its first day of release.
“PATHAAN MAKES HISTORY, DAY 1 TOTALS ARE THE BIGGEST… #Pathaan IS NOW THE BIGGEST OPENER [#Hindi films] in #India… *Day 1* biz… #Pathaan: Rs 55 cr (non-holiday) #KGF2 #Hindi: Rs 53.95 cr #War: Rs 51.60 cr #TOH: Rs 50.75 cr Nett BOC. ‘, Adarsh tweeted after the movie was released.
The figure surpassed Hrithik Roshan’s War (Rs 510 million) and Yash’s KGF: 2 Hindi (Rs 530 million) opening day collections.
But one question puzzled box office pundits. How did SRK achieve the impossible without trying to promote the film? Selling the film should be a no-brainer for a media-savvy star known for his charm, right? , he has vigorously promoted his projects. Fans would have expected him to do the same with “Pathaan”.
Zoom’s report mentions SRK and the filmmakers who are adopting a “different strategy” this time around. But what was the plan? Here are some possible reasons.
Reportedly, one of the strategies was for the actor to stay away from the media and make few appearances before the film’s release to distance himself from the crowd and increase the “suspense value”. , declined to appear on popular TV shows such as ‘The Kapil Sharma Show’ and other events. He also did not provide interviews with the press at this time. The actor never forgets to oblige the press when it comes to promoting his projects.
Another report said the producers implemented a new marketing approach that didn’t involve media interviews.
“He has had very limited contact with people over the last four years and the desire to see him has never been higher,” Siddharth Anand, director of ‘Pathaan’, told the Indian Express. rice field.
“We are all humbled to have received the unanimous love we’ve been getting for the pattern so far, and we can’t thank people enough,” he added.
It could be the debacle of his last movie, Zero, in 2018, or perhaps some of the controversy surrounding his personal life. They’re experimenting with different marketing strategies, and they seem to be working in their favour.
‘Pathaan’ opening record overshadows South Indian blockbusters like ‘KGF Chapter 2’
“Pathaan” stars Deepika Padukone and John Abraham, with a cameo from Salman Khan as Tiger.
