International apparel designer Clara Lago Rashidian is taking the fashion industry by storm from her home in Key Biscayne.
With stores in Miami’s Wynwood neighborhood, Greece and Mexico, Rashidian’s Pitusa offers the latest luxury fashion in women’s beachwear, sundresses, pajamas, kaftans, apparel and more. Pitusa has attracted the attention of international celebrities.
Colombian recording artist Shakira, former tennis star Serena Williams and Colombian actress Sofía Vergara are photographed in Rashidian Peruvian beachwear, resortwear and loungewear.
Williams was seen on “The Bachelorette” TV show, Shakira posted her in a Pitusa outfit on Instagram, and Vergara was seen wearing a sundress while shopping in Hollywood. rice field.
Rachidian, 36, said, “It was pretty wild to see Shakira wearing them.It really blew me away and boosted my confidence. .”
Born in England, Rashidian moved to Key Biscayne to live with his father and attend college. She later moved to Brickell and started her fashion design business in her home twelve years earlier with money borrowed from her parents.
Their investment has paid off.
Rashidian currently has retail stores in Miami, Mexico and Greece, with plans to expand to Key Biscayne and beyond.
To test the market in Key Biscayne, Rashidian successfully held a sample sale last week. “It was rough and absolute mayhem,” she said, noting that people had filled multiple boxes with her clothes.
The clothing line reflects the Key Biscayne lifestyle, where people enjoy sandy beaches and poolside relaxation. “Accessories are all included on the beach,” she said.
Rashidian said she had just graduated from college when the 2008 housing and economic crisis hit. She found that despite the economy, the market for women’s beachwear was booming.
“What you can throw at it – it’s fun and colorful,” she recalled. “That’s what I wanted to do.
To bring her brand to market, Rashidian has worked with national and international wholesalers and a number of distributors in London, Greece and Canada.
Ultimately, she decided to open a brick-and-mortar store to connect with customers on a more personal level.
Rashidian said the reaction was “pretty crazy”.
Rashidian opens its first Pitusa store in Wynwood, Miami, a hub of hip art galleries, retailers, antique shops, eclectic bars and artisanal eateries. She owns her 10,000-square-foot building, which includes warehouses for distributing her team’s clothing and office space in Liberty City.
Eventually, she opened a second store in Greece and a third in Tulum, Mexico.
Rashidian lived in and out of Key Biscayne over the years, but decided to stay permanently when she became pregnant with her second child. have a son.
“But I came back to Key Biscayne when I was pregnant…because Key Biscayne is a paradise for kids,” she said.
Rashidian, who was an actress in England, said she wanted to teach drama at Key Biscayne Community Centre. This was before the fashion design business took off.
“I want to get back to acting classes and give back by being involved in the community,” she said.