Hrithik Roshan, often dubbed the ‘Greek God of Bollywood’ by the media, is celebrating his 49th birthday this year. He is one of the highest earning Bollywood actors due to his skills in dancing, acting and action.
His six Filmfares are testimonials, as reported by E4M.
Roshan has been on the silver screen for over 20 years, delivering some of the most memorable hits Bollywood is known for. Viren Razdan, his MD at Brand-nomics, said: A new superstar was born and people were writing Khan’s obituary. He hit the scales very high and immediately went into a rage. “
Hrithik’s skills on the silver screen aside, the green-eyed actor is also the blue-eyed boy of several brands. According to Duff & Phelps’ Celebrity Brand Valuation Study 2021, he ranks 10th in his Celebrity Brand Valuation-Index, with its brand value and endorsement value pegged at his $48.5 million.
Hrithik’s endorsed brands include Mountain Dew, Burger King, Zomato, CureFit, Hero Honda, Ferrero Rocher, Rummy circle, Rado, Zebronics, Tata Tigor, Coca Cola and White Hat jr. etc.
He launched his own clothing and accessories brand HRX in 2013. Bisk Farm recently tapped him as a brand ambassador for his Google Biscuits.
In 2022, Hrithik Roshan was embroiled in a controversy related to an ad for Zomato, which was taken down by the brand after much backlash. However, the controversy does not seem to affect the ‘Hrithik Roshan’ brand.
“He has established himself as a respectable classy actor. His HRX brand has many fans, but his own beautiful spirit is maturing rapidly. of pizza aged,” Razdan added.
Remembering Tuesday was his birthday, let’s take a look at some of Hrithik’s ads for 2022.
Baird
Known for his rugged and masculine looks, Hrithik was chosen as the brand ambassador for men’s grooming brand Beardo. The Vikram Veda actor starred in the brand’s digital film earlier this year, praising the virtues of “hairy masculinity” and why it should be celebrated.
bisque farm
The actor was lured from SAJ Food’s home to represent its Googly biscuits as Bisk Farm’s brand ambassador. This ad was released in his December 2022 and showcased Hrithik’s unrivaled dance skills. The brand also launched a #GooglyTwister campaign, calling on his social media users to step in with Hrithik and his “Googly Twister” movement.
burger king
Hrithik’s most memorable relationship this year was with Burger King. He was part of the brand’s ‘Ambush Marketing’ campaign promoting the Rs 50 Stunner Menu. The brand released his 20-second Instagram ad in which Hrithik was seen getting out of his vanity van and posing for Pup. Behind him, two men strategically slyly lifted the giant Burger his King’s board and brought it down the moment the actor turned around. The clip looked so real that unsuspecting netizens criticized the brand for appearing to take advantage of the star, but it was later revealed that Hrithik knew and that he was two It was business as usual for the parties. There was also fake endorsement by the brand, which justified why he had to resort to “jugaad”.
ferrero rocher
“Roshans love Rocher,” claims Hrithik in this Christmas ad for Italian confectionery brand Ferrero Rocher, which has a huge following in India. The digital film opens with Hrithik discussing his family’s love for Christmas and the unique way they celebrate it with gifts. The film was released ahead of the festival and established Ferrero Rocher as the perfect gift for loved ones.
Hrithik also appeared in a Diwali advertisement for a confectionery brand this October.
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