That’s one reason McCartney teamed up with innovators developing more sustainable materials like ECONYL (recycled nylon made from discarded fishing nets and other plastic waste). This month, the brand launches its first commercially available fully circular garment. This is a 100% recyclable and recyclable econyl hoodie. McCartney previously launched his Infinite Hoodie in 2019, in collaboration with Adidas, which he made using NuCyl (a textile that is 100% post-consumer waste), but at the time he sold 50 pieces. I just couldn’t get it.
“The hoodie completely closes the loop – 100% waste take and then [when you’re finished with it] You can take it back to the Stella McCartney store or use the QR code there to post it. That way you can recycle it into fibers to make another garment,” she explains McCartney. “It’s really cool. To me, it’s cooler than saying, ‘Oh, I love those neon green fuzzy boots this season.'” That’s it. ”
Alongside Econyl, McCartney has partnered with the likes of Bolt Threads (the designer was part of an early “consortium” of brands backing the company) and Vegea on Mylo’s “non-leather” made from mushroom root. increase. grape waste. Meanwhile, McCartney also helped set up his new $200m (£165m) fund called Collab SOS. The fund invests in companies such as Bolt Threads and Natural Fiber Welding, which has created a plastic-free alternative to leather called Mirum. Protein Evolution is a start-up company that has developed a process designed to infinitely recycle plastic waste (including nylon and polyester).
“Because I’m in the fashion industry, investing in new startups and the future of fashion is personally important to me,” McCartney said of his involvement with the fund. “I work with so many great technology brands every day. We develop materials and solutions together and translate that into their business models. [and] My contact to upscale everything [via the fund], so you can really see meaningful changes. ”
