Louis Vuitton changed the traditional fashion runway format with a performance by Spanish singer Rosalia at the brand’s menswear show in Paris on Thursday. , emerging from a dark set in a puffy white jacket, loose jogging pants, and sunglasses wrapped around her face.
The Latin Grammy-winning pop star animated a set created to resemble someone’s home, sprawled on couches, jumped on beds, and sang from the top of a bright yellow car. The models wore crisp, long-collared jackets, clutching shiny bags, and topped it off with curvy bucket hats and baseball caps.
The label highlighted outerwear with elongated silhouettes, from tailored coats to puffed-up bomber jackets, and sprinkled some artwork and logos into the mix. Last June’s Louis Vuitton menswear show featured Florida’s Marching 100 Band and rapper Kendrick Lamar.
The world’s biggest fashion label last week appointed Pietro Beccari as CEO, replacing industry veteran Michael Burke.
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