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The Tony Awards will continue to be produced by White Cherry Entertainment through 2026.
The Broadway League and American Theater Wing announced Thursday that White Cherry founders Glenn Weiss and Ricky Kirshner have renewed their contract to produce the annual televised ceremony for another three years. Weiss and Kirshner have been on the Tonys production team since 2003.
Charlotte St. Martin, President of the Broadway League and Hitchens, CEO and President of the American Theater Wing, said in a statement: “Glenn Weiss, Ricky Kirshner and their entire team at White Cherry bring the best of Broadway to fans around the world in innovative ways each year. I can’t wait to see what they do with it.”
Last month, it was announced that a ceremony celebrating Broadway’s greatest plays and musicals would move from Radio City Hall to the United Palace in Washington Heights.
“The Tony Awards, which began as a ‘limited run’ in 2003, have become the ultimate ‘extended engagement’ we were delighted to be a part of,” said the WCE founders in a statement. “Broadway creative kicks off his next act on and off stage with love to all his collaborators.”
Since Weiss and Kirshner took over the reins of production, Tony has won 19 Emmy Awards and received seven DGA nominations in the past nine years. The duo’s boutique production company was founded in 1999 and has produced many acclaimed live TV specials and events for him, including the Oscars, Emmys and Super Bowl halftime shows.
The 76th Annual Tony Awards will air live on CBS from the United Palace Theater on June 11, and will also be available to stream live and on-demand on Paramount+.
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