Music strategy and direction agency Premier Music Group, led by Chairman and CEO Josh Deutsch and Creative Director Randall Poster, has closed its second funding round led by media investment firm MEP Capital.
The size of the funding round was not disclosed, but the company said the deal will help it grow. “This funding will power Premier’s ongoing acquisitions, including its recent acquisition of sonic identity and sound design powerhouse Listen (We Are Listen LLC),” the company said Friday. rice field. “This is the music supervision company Wool & Tusk (2019 2020) and Saatchi Party (2020).”
Premier also said it has partnered with Robert Etoll’s Q Factory to manage the company’s catalog of music and sound design specifically created for film and television advertising.
Premier said Friday that the investment firm will be represented on its board of directors, along with independent music publisher Primary Wave, which provided financial backing to Premier in 2019, in addition to announcing a capital injection from MEP. I was.
“We are pleased to partner with the MEP team to execute on Premier’s acquisition strategy,” said Deutsch. “Premier’s mission is to provide full-service solutions that harness the power of music. Our partnership with MEP will support future acquisitions in new business segments and technologies to accelerate this goal.”
The poster adds: This new partnership is an important step in Premier’s evolution and continues to attract the best talent in music directors to work on our most interesting and ambitious projects. ”
MEP Director Matt Cohen said: and brand clients. We look forward to working closely with the Premier team to support the continued growth of their business. ”
Deutsch also explained how the new contract will help its mission. “Premier’s acquisition of Listen deepens our expertise in sound design and sonic branding as a complete audio strategy becomes more important to our clients,” he said. “Our partnership with Q Factory further expands market opportunities for Premier across the audio ecosystem.”
According to its website, MEP also invests in thrillers and more. poker faceDirected by and starring Russell Crowe, alongside Liam Hemsworth is a film library of “more than 75 films ranging from award-winning classics to independent genre releases.” Boys Don’t Cryand video game publisher Telltale Games.