The shopping experience, habits, processes, and anything associated with the fashion industry in general, are constantly evolving and difficult to maintain. is predominantly online-led. As dramatic changes like this increase with each passing day, customers can expect not only a variety of styles, but also exciting, personalized digital experiences that make shopping for apparel easy, fun and social. I’m looking for Israeli startups are providing new treatments to combat sustainability issues, getting in touch with old habits and giving access to sustaining this hipster environment. The companies listed below have established products that address many of the issues posed by the fashion industry, including precise sizing, retailer-consumer relationships, product access and distribution opportunities.
ZeekIt
Understanding the fit and what an item actually looks like has always been paramount when shopping online. The industry will be affected even worse. Israeli fashion hub ZeekIt found the fashion world’s perfect cure by tapping into its extensive military background in the development of real-time technology. The company has developed the first dynamic virtual fitting room by capturing body measurements, fit and clothing fabrics to create the most accurate fashion depiction for its users/customers. This system has his two functions. A digital stylist that allows brands to style their outfits for social media marketing and personalized options, and a model that allows ZeekIt users to filter through countless models to find the model that best represents themselves. platform. Zeekit uses patented technology to map a person’s image into thousands of segments to give you this easy, fun and personalized digital experience.
ZeekIt was founded in 2014 by Yael Vizel (CEO), Alon Kristalm (CTO), and Nir Appleboim (VP of R&D), three men who revolutionized the fashion industry for seven years. In May 2021, ZeekIt was acquired by Walmart. It aims to provide Walmart’s diverse customer base with the holistic, immersive and personalized experience it’s already successful with. Prior to the acquisition, ZeekIt had raised his $9 million from Angel Investors. ZeekIt has offices in Tel Aviv and New York.
virtuality.fashion
Metaverse is the “new mall”. Post-COVID-19, the metaverse has become ubiquitous as this unique visual and social space is being used with great ease, but brands and retailers are struggling to keep up. The metaverse is gaining serious traction, and now people in the fashion industry are launching digital programs focused on vertical enrichment of their content. Fashion, an Israeli virtualization startup, has developed an online fashion design app that seamlessly integrates 3D prototyping into the product development process. Brands and retailers don’t have to change the way they work or buy expensive clothing design software. The company’s system can convert high-resolution 3D fashion simulations of him in hours, dramatically shortening product development cycles, benefiting brands and retailers as well as customers.
Amnon Shalev (CEO) founded Virtuality.fashion in 2015.
don de search
Fashion industry experts have coined the term “shopstation” to define the anger felt only by shoppers who have neither the time nor the patience to browse so many products online. For 27% of people who shop online, they lack the right tools and methods they can use to make this virtual experience seamless and successful. Israeli startup Donde Search has developed a technique that uses computer vision to analyze hundreds of millions of products across his web. These products are divided into clusters based on visual similarities and dissimilarities (texture, shape, style, etc.). Once he selects an item (such as a medium-length dress), the algorithm starts narrowing down the dresses in the shop’s inventory, one by one, just like it does in the store. Donde Search’s Saas platform manages innovative empowerment of e-commerce sites, allowing them to mimic the way customers think about products, reducing purchase time and improving the user’s overall experience. can do.
Donde Search was founded in 2014 by Liat Zakay (CEO) and Shai Katzir (former CTO). The company has raised his $6.5 million with investments from UpWest, AfterDox, Matrix Partners, Waze, Mobileye, AliExpress and Google. In November 2021, Donde Search was acquired by Shopify, strengthening its retail expertise and gaining more attention around the world. The company is based in Tel Aviv and New York and has a total of 16 employees.
my size
Few software platforms in the fashion industry can complement both consumers and retailers when it comes to size selection methods. Since the existence of online shopping, consumers cannot accurately measure how the item they choose will fit them, but they still buy it. Most of the time, consumers return products because they don’t fit, causing great confusion for retailers. This is a vicious circle in the fashion industry. Fortunately, Israeli startup MySize has developed a unique, patented sensor-based measurement technology that captures and calculates a consumer’s exact measurements. MySizeID integrates his SDK (software development kit) into store product pages to show shoppers personalized size recommendations, while increasing sales and reducing return costs for retailers. In addition, FirstLook SmartMirror is MySize’s interactive mirror-like touch display that provides brands with customer enhancements to their online shopping experience. With FirstLook SmartMirror, shoppers can also scan barcodes in stores and receive size recommendations for specific apparel her items via their MySizeID profile.
MySize differs from its competitors by telling shoppers their size instead of asking them. MySize technology has established a cost-effective, business-enhancing and customer-trusted system for the fashion industry. The company was founded by Ronen Luzon (CEO) in 2014 and two years later he went public through the NASDAQ stock exchange. MySize has raised $18.91 million to date from various funding rounds. The company is based in Rod, Israel.
Sportango
Right now, in this post-pandemic era, small businesses are headed in two directions: to prosperity or to demise. This harsh reality is upending traditional business platforms and development processes as the sustainability element has changed dramatically. Israeli innovation has been popularized again as a saving grace, thanks to up-and-coming startup Spotango. Spotango has developed a data-driven marketplace that connects brands with relevant commercial spots through the STATION solution. Spotango STATION will finally allow brands and retailers to sell their products at the highest retail standards and become part of this global community to power online sales. The platform will match brands with retailers associated with their products, establishing this interconnected and enhanced retail world. STATION is similar to the ‘pop-up’ store methodology in that brands can reserve these spaces for merchandising and campaign initiatives depending on their needs, budget and location.
Spotango was founded in 2018 by Daniel Shoshani (CEO) and Bashhan Gdalyahu (CMO). Over the past four years, over 600 brands have launched programs and initiatives on his Spotango STATION. From young and bold designers to well-known global brands in the fashion and lifestyle industry, STATION is used to reach new industry mechanisms. These brands include H&M, Billabong, Kiehls, Wrangler and FjallRaven. Based in Tel Aviv, Spotango has created his STATION locations in Dizengoff, Azrieli Mall, Shenkin, Jaffa Flea Market, Budapest, and his DCITY (Arugot).
next site
There is a serious disconnect between retailers and the products they sell. Most retailers receive only partial data in real time about what is happening with their goods, making it feel as if the entire value chain is blind. Without this critical information, retailers cannot match the right product to the right customer while simultaneously delivering the great experience customers expect. Israeli startup Nexite brings together the physical and digital channels of the fashion industry to offer the first omnichannel experience known as Connected His Merchandise. Nexite technology establishes NanoBT to operate completely battery-free, providing a continuous stream of real-time data flowing from the goods themselves. NanoBT is the first ever long-range communication technology that requires no scanning, guesswork, or manual intervention. A connected merchandising platform is built into NanoBT’s infrastructure to automatically and instantly deliver the information needed to improve the experience for both customers and retailers.
Nexite was founded in 2017 by brothers Anat (CEO) and Lior Shakedd (CTO). The two founded Nexite on the premise that the company would automatically deliver real-time insights and new digital capabilities that are pure retail fantasy. Over the years, the company has raised $67 million, backed by Pitango Venture Capital, Saban Ventures, Battery Ventures, Vertex Ventures Israel, and Intel Capital. Nexite is located in Ramat Gan, Israel and markets geographically to the United States and other European locations.
Written by Leah Frey
