Industry leaders Joe Belliotti and Rebecca Jolly provide strategies and principles for brands to use music to become their most powerful marketing asset.
— Joe Berriotti
LOS ANGELES, Calif., USA, Jan. 9, 2023 /EINPresswire.com/ — How Music Grows Brands: The Field Guide’ will be available Jan. 10, 2023 at bookstores including Amazon and Barnes & Noble .
“How Music Grows Brands” provides brand marketers and music industry executives with the strategies and tools they need to build mutually beneficial music marketing partnerships in artist endorsement, live events, content creation, audio branding, and more. provide. “How Music Grows Brands” introduces Brand dB, a unique methodology and roadmap for long-term success.
“Our goal is to provide brand marketers with strategies and tools to connect emotionally with their consumers through music,” said co-author Joe Berriotti. Brands will be stronger, brands will invest more in the music community, and fans will benefit from a richer experience. ”
Joe Belliotti currently serves as SVP Brand for Songtradr, Inc. After eight years as Head of Global Music for The Coca-Cola Company, Joe Belliotti led the global music industry across the company’s portfolio of brands for the FIFA World Cup and Olympic Games. created a popular campaign. share a cola with He has been recognized on his Billboard Power 100 list numerous times and has also been featured in the Billboard Branding Power Players report.
“Music is the number one passion point across demographics, yet few brands incorporate it as a core part of their marketing strategy. This book is a how-to guide,” says co-author Rebecca Jolly. “How Music Grows Brands” is intended for everyone interested in the intersection of music and brands, from CMOs, to those in the music industry looking to partner with brands, to students seeking a career in the field. Intended for people. ”
Rebecca Jolly is currently Managing Director of UK Media Networks and a global business consultant focused on innovative branded solutions for start-ups and international companies in the music, publishing and entertainment industries.
“Brands like Apple, Coca-Cola and Vans have used music to connect with their audiences for decades. I believe,” said Joe Berriotti.
Both authors have spoken at major music and marketing industry events such as Cannes Lions, Advertising Week, and SXSW, and their thought leadership has been featured in Entrepreneurship, Forbes, Music Week, Variety, Ad Age, and more.
About “How Music Grows Your Brand”
In our daily lives, we experience music and sounds in many different ways, intentionally or unintentionally. In the modern world we live in, it is very rare for music or any other form of sound to be completely silent without penetrating our consciousness. It helps shape our moods, highlight specific moments, and create lasting memories that come back again and again when triggered by the distant sounds of a particular song or jingle. It never ceases to amaze me how powerful it is.
“How Music Grows Brands” is a guide to the intersection of music, brands and audience experiences. It’s a collection of insights, learnings, frameworks, and tools centered around a practical system for brands to unlock the power of their music.
How music grows your brand
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