Myntra Beauty’s new brand ambassador, Anushka Sharma, has appeared in Myntra’s new advertising film.
Bangalore: Myntra has signed Bollywood actor Anushka Sharma as its brand ambassador for the Beauty category. The brand released an advertising film featuring the actor to promote its offerings in the beauty and personal care sector.
In this ad film, the brand showcases its broad beauty portfolio, which consists of leading brands and products that cater to the beauty needs of many audiences.
The core ideas behind Myntra’s “Find Your Own Beauty” campaign are MAC, Estee Lauder, Anomaly, Bobbi Brown, Forest Essentials and more.
The platform has also created technological innovations to provide customers with a better shopping experience. These include a skin analyzer, product finder, beauty profile and virtual try-on.
“Beauty is a natural extension of fashion. As one of the country’s leading fashion destinations, Myntra’s now rapidly growing beauty and personal care range caters to the needs and demands of all shoppers. Bringing together an extensive collection of international, domestic and D2C brands: CMO, Mintra.
“The new ad film with Anushka Sharma will enhance Mintra’s status as India’s new beauty destination while offering a wide range of products in an engaging manner,” added Balasubramanian.
“Myntra Beauty is a platform that offers products for everyone, regardless of the stage in the shopper’s beauty journey, so being an avid beauty enthusiast was a no-brainer,” said Anushka Sharma. says.