BUFFALO, NY (WIVB) — Hip-hop and R&B artist Jerrell Lanos, better known by his stage name Pr0 Social, will release an album in January.
He has been working on the album for over two years. In addition to the album, he has several shows and music videos slated for release that month, as well as a string of merchandise that recently dropped.
Pr0 Social began his music career as a songwriter, and around 2017 he became more confident in singing and rapping and also started performing.
Pr0 Social started out as a singer-songwriter and grew up incorporating elements of hip-hop into his music.
“I’ve always been a hip-hop head, so rapping became very easy for me, almost poetic,” he said. “People like Drake and Bryson Tiller are popular because he can shift gears and do R&B and hip-hop at the same time. It’s also a great secret sauce.”
He said he tries to use both effectively to create an enjoyable listening experience.
“At first, I wasn’t sure if I wanted to do just R&B or just hip-hop,” he says. “Then I realized that doing both kinds of things set me apart.”
Pr0 Social said his dream in music is to have access to the artists and producers he’s always wanted to work with.
How he came up with his name: He took this name from a prosocial-behavioral psychology class where he learned about altruism and doing things for the greater good and for the benefit of other people.
What artists influence Pr0 Social: Kendrick Lamar, The Weeknd
His Favorite Play Venues: town ballroom
His favorite songs to play live: chain sum oak king
His favorite artists to work with: Free Music Party, Grace Greenan, Megan Brown, Stinlo, Freak the Mighty
dream concert lineup:
- Sumino
- Siza
- Pr0 Social
For more information on Pr0 Social and his music, visit the following links.
Music Monday #18 was filmed Twin Petrels Seltzer Co., a recent addition to Buffalo’s local bar and eatery scene, offering a fresh take on seltzer. For more information on Twin Petrels, click here to visit his website at the bar.
Music Monday is a weekly series featuring upcoming artists created and produced by Adam Duke. western new york and their work. To have the feature reviewed, email Adam at adam.duke@wivb.com.
Adam Duke is a Digital Producer, part of the News 4 team since 2021. See here for more information on his work.