For Moda Operandi, the decision to launch a beauty destination was a logical next step in completing what Co-Founder and Chief Brand Officer Lauren Santo Domingo calls the “Moda Lifestyle.” After all, the platform is known for its unique fashion and design perspective, which is expressed through its emphasis on its trunkshow models and up-and-coming designers. “Personally, I can buy sunscreen with my bathing suit, or a nice red lipstick with my evening gown, or a moisturizing serum with my ski wear, so it’s all about convenience. I’m excited,” she says. trend.
In typical Moda fashion, the beauty editorial is highly curated and spearheaded by Jessica Matlin, who assumed the role of Moda’s Beauty Director in May 2022. As a beauty industry veteran who worked as a magazine editor, Matlin helps her discerning eye. Shoppers can quickly find the best without having to peruse what often feels like endless options. “The plethora of products and lines can overwhelm anyone, even beauty directors,” Matlin said in a press release. “Too much of a good thing is really too much.”
That being said, Matlin is committed to delivering the beauty industry’s “heroes and hidden gems”: cult-favorite classics by Augustinus Bader, Dr. Barbara Sturm and La Mer, plus Isamaya, New marketplaces will be added by Violette_Fr, Ourself and others. “Every product you see is carefully selected because it’s the best in its category or has a unique inspiration to offer,” says Matlin.
Photo: Courtesy of Moda Operandi
Photo: Courtesy of Moda Operandi
Photo: Courtesy of Moda Operandi
Aside from products, Moda is also passionate about providing unique experiences for Moda shoppers. “One of the most exciting parts of the category that we look forward to growing further over time is our exceptional experience offering,” Santo He Domingo said. “Where else can you skip the waiting list for Dr. Devgan or take a hairstyling masterclass from Mara Roszak?” You can get expert advice for
“Moda is uniquely positioned to tell the story of a beauty brand, much like we are fashion, home and jewelry brands, and keep our community informed about what they are buying. You feel empowered,” explains Santo Domingo. Today, the platform launches nearly 300 products from 55 brands across makeup, fragrance, skin, body and hair care categories. But what is Santo Domingo personally drawn to?Find out her top 10 favorite beauty her picks, now available on Moda Operandi.
Costa Brazil Oreo Parao Corpo Kaya Jungle Farming Oil
Santo Domingo calls Costa Brasil Body Oil “the perfect pairing for short hemlines.” It promotes firmer-looking skin with a cocktail of natural ingredients sourced from Amazon, rich in Omega 3, 6, 9, and Vitamins A and E. But don’t ever do anything like attending a swim shoot in Miami Beach. ”
Salat Noir Lash Tint
“I’ve never been overly make-up, especially on a daily basis,” she explains, but Surratt’s Lash Tint has left a lasting impression. “[It] It gives just the right amount of definition to the eyes without clumping, not being noticeable or looking like makeup. ”
Joanna Czech The Cleansing Wipes
“I want to be someone who sticks to a six-step skincare routine, but nobody’s perfect,” admits Santo Domingo. “I have Joanna Czech wipes (essentially the adult version of the Neutrogena wipes I used as a teenager) tucked away in my bedside drawer. Perfect for those nights when I don’t want to wake up, on my pillowcase.
Revive Intensite Volumizing Serum Ultimate
“I conduct Take time to work on your skin care routine. “It’s my go-to serum,” she shares. “It lifts and plumps like no other.” Powered by a supercharged blend of , this product helps reduce the appearance of fine lines and wrinkles while improving skin tone and texture.
tata harper vitamin infused cream blush
“Another easy no-makeup hack: dab a little on the apples of your cheeks and blend with your fingers to revitalize your face after a late night out.” From camellia oil to calendula flower extract botanical blend.
Dr. Lala Devgan Scientific Beauty Platinum Long Lash
Among the best eyelash growth serums, Santo Domingo lists this option by Dr. Lara Devgan as their top pick. Grow,” she says of the elixir powered by phytopeptides, vitamin B5, and clover flower extract.
crown affair the dry shampoo
“My hair is always at its best two to three days after I wash it, but of course a dry shampoo gives me a little extra oomph,” Santo Domingo shares. trend Editor’s favorite. “After the recent cancellation of the #hashtag, I decided to ditch the aerosol and replace it with the Crown Affair aerosol. You can also use it to get out.”
Westman Atelier Light Up Highlight Stick
“I’m not a fan of glittery highlighters in any shape, shape, or form,” she says. For a skin-like glow, pick up a highlighter in Santo Domingo’s favorite shade, Lit.
Beauty sandwich secret sauce
“My facialist, Ivan Pol, came up with this amazing product. It’s the perfect base under makeup for that radiant glow,” she points out. Think of it as a step between a serum and a moisturizer to condition, repair and protect your skin thanks to a blend of ceramides, and plant cholesterol. Infused with the fragrant scent of oranges, it also has therapeutic benefits.
Reverence de Bastien Horn Nail Buffer
Santo Domingo admits he doesn’t have the patience for a proper manicure, so he resorts to quick do-it-yourself remedies like Reverence de Bastian’s buffers handcrafted from natural horn. “This buffer keeps my hands sleek and takes about 20 seconds to use.”
