Brazilian singer-songwriter Ludmilla has signed a new management deal with WK Entertainment and Central Sonora.Alliance arrived after she won the 2022 Latin Grammys for her album Numanis #2and after making history as the first Afro-Latina artist to reach one billion streams on Spotify.
“[This deal] It’s a very important step for my career,” says Lyudmila. billboard spanish“WK Entertainment/Central Sonora, together with my company Sem Querer Produções, add structure and help strengthen my focus on musical production. We are confident that we will see many results.”
Together, the team will work to further expand Lyudmila’s worldwide artistic development. At the center of this growth is the CEO of Central Sonora. Cesar Figueiredo, leading this new stage in the artist’s career. He oversees all administrative functions of the project. Walter ColmFounder and CEO of WK Entertainment and WK Records.
“Ludmila reflects the true resonance that exists in Brazil today. She is ready to conquer the world by exploring Brazilian culture,” Figueiredo said in a shared statement. billboard spanish“Our partnership started as a friendship a few years ago and then blossomed, finally giving us the opportunity to work together professionally. It’s a real honor as a manager to do that.”
“This is a very diverse and different stage in my career than anything I have done before, a stage that accompanies my current state and the job I propose to do, and is 100% true to me. [aligned with] It’s my artistic vein, ”adds the artist.
With her propulsive pop and funk formula, Ludmilla has become a notable force not only in her native Brazil, but also abroad. And her ever-expanding fan base is further proof that she’s come to the spotlight. The singer-songwriter sings soulful R&B ballads (“Quemé Você”), spits out funky Carioca his bars (“Tic Tac”), dazzles listeners with sweet samba songs (“Maldivas”), and more. , to easily navigate through the style configuration. Her gritty trappings, like “Tanto Faz,” are equally intriguing.
“I see funk as an agent of change, especially in the lives of those on the periphery who have no opportunity,” she says. “Funk embraces, elevates, and claims our place in the world.”
Ludmilla will release its next singles “Sou Má” and “Nasci Pra Vencer” on February 2nd, featuring funk MCs Tasha and Tracie. [to the latter trap song] tell me my story [economic] But with talent and hard work, you can reach places you never thought possible. It’s about me, but it’s also about other people I want to feel represented,” she says.
last week, billboard spanish has exclusively announced the expansion of WK Record’s Brazilian operations, which began quietly last year. It works to develop careers for local talent with global appeal while creating international opportunities.
“We are delighted to welcome Ludmila to our family of artists and partner with Central Sonora to join her on this exciting new journey,” said Colm. “Our company looks forward to expanding and consolidating Ludmira’s career around the world. [her] He has established himself as one of Brazil’s top artists. ”
Ludmilla is currently working on an eclectic album spanning genres such as pop, R&B, funk and trap.
