British reality show ‘Love Island’ returns on January 16 – and pre-loved fashion It’s set to steal the show again.
In 2022, the series will fast fashion Image in partnership with eBay. It was previously associated with e-commerce clothing stores Missguided and I Saw it First.
The series is widely watched in the UK, reaching millions of viewers and providing unparalleled exposure for the brand in its primetime slot.
“Love Island” Series 8 first ever A fashion partnership loved on TV. Clothing from eBay’s online secondhand market was worn by contestants as they descended into exotic locations to find love.
1,600% surge in searches for “clothes you love” Ebay After the show aired.
Demand remains strong, with 49% of Brits planning to buy second-hand clothing in 2023, according to new data from eBay. Up to 31% for him over the age of 55.
In Season 9, “Love Island” once again partnered with eBay to sustainability Encourage shoppers to be more environmentally conscious about their wardrobes.
Why is unloved fashion becoming more popular?
Clothing and footwear contribute to water pollution and greenhouse gases emissions and landfill. The rise of fast fashion has led to a surge in the amount of clothing produced and discarded.
By purchasing your favorite items, you can save money and environmentFifty percent of survey respondents said they shopped second hand because it was cheaper, and 48% cited environmental reasons.
eBay estimates that if all shoppers bought second hand, fashion Instead of buying new items in a month, the UK can divert 6,000 tons from disposal. This equates to over 260,000 suitcases.
in the EUOf the 5.8 million tonnes of textiles that consumers discard each year, only a quarter is wasted. recycling According to the European Commission. Friends of the Earth Europe reports that the remaining 4.3 million tons of him have been dumped. This equates to 60 garbage trucks worth of clothing being burned or buried in landfills every minute.
How will the clothes you love come into play in “Love Island” Series 9?
Islanders will be dressed by celebrity stylist Amy Bannerman, who has worked with celebrities such as Dua Lipa, Rita Ora, Lena Dunham, and Jonathan Van Ness.
She shares a shared wardrobe in the iconic ‘Love Island’ villa second hand List items from eBay according to four themes: “Tutti Frutti”, “Business vs Party”, “Dressed up Denim” and “Heavy Metal”.
The e-commerce platform also provides an opportunity to promote its range of certified sneakers and Imperfects by incorporating them into the show.
Some branded items sold on the platform above a certain threshold are vetted by industry experts to build authenticity. consumer trust.
The platform describes its incomplete range as equivalent to a supermarket.unstable vegetables‘ Initiative. Up to 60% off presumed new but defective clothing, shoes and accessories from over 100 high street and high end designers including North Face, Off White, Puma, Fila and Timberland.
Defects may include minor scuffs or marks, missing buttons, loose threads, or exhibits that cannot be sold at full price.