Editor’s Note: This collection was originally launched in Paris in March 1998 and was digitized as part of Vogue Runway’s ongoing effort to document past fashion shows.
In the 1990s, as the fashion industry became more corporatized, many traditional maisons were refurbished. For example, the trials and triumphs of John Galliano at Christian Dior and Alexander his McQueen at Givenchy are well documented. Marc Jacobs also ended up at the prestigious Maison in Paris, but his mission was different. He was tasked with creating something from scratch. It is a first-of-its-kind collection of ready-to-wear leather goods and accessories company. “When Bernard Arnault asked me if I would, I said yes within five seconds. Financial Times. “Design is always subjective, but quality is objective. That’s what drew me to Louis Vuitton.”
Jacobs’ fall 1998 debut coincided with Martin Margiela’s Hermès debut. The press called the occasion a “Battle of the Bags”. had an American vibe in Paris. There was almost Puritanism in his spare shapes and limited palette. “The 50-wear collection was painfully hip and New York minimal, so much attenuated its impact,” he wrote. Guardian At the time. “That clothing contains the kind of reverse snobbery that takes secret societies out of position. What was more shocking than Jacobs’ low-key approach was that the show had only one bag and ) There was no visible logo.By introducing a whole new category of Louis Vuitton products, Jacobs started from scratch and translated the concept into a basic, clean design like the shape of a trunk. “Backstage News & Notes” feature in the July 1998 issue of trend, Reprinted below.
“Mark on Vuitton”
“I think people expected a lot of monograms. It’s impossible to please everyone, but we started from scratch. Our clothes are contemporary, classic, luxurious, and practical.” It was the background of the utilitarian travel goods company in. Was it too utilitarian for the French?Well, one of the first Louis Vuitton trunks was gray and flat, so it could be stacked. It was very practical.I mean, there’s a way to all this madness.Also, originally there was no monogram on the outside.Then Vuitton changed it to stripes because it was too copied.Then the check.By the way, the initials are: Inspired by Japanese art in Paris at the time, I am now an expert in all of this.
Vuitton is a luxury brand. It is both functional and a status accessory. I decided to make the status my own way, that is, invisible. In other words, the Vuitton logo is embossed in white on white on the messenger bag. That’s status for me. It’s not about the next century or the obvious decoration. The idea that fashion should all be the same, that everyone should follow his one trend, that there is one kind of status is wrong. A beaded dress cannot be compared to a simple cotton raincoat.
Also, I don’t think Louis Vuitton is necessarily French. it’s international. You can see Louis Vuitton bags at airports around the world.you look hello! There’s John McEnroe in the magazine, wearing a white shirt, jeans, a raincoat, and carrying a Louis Vuitton bag. That is the sexy and glamorous image that Louis Vuitton should be. ”
