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Louise Trotter resigns as Creative Director of Lacoste to pursue other opportunities. Traditional French sportswear Her brand said it had no plans to replace her and would instead move to co-models of its designs.
Lacoste President Thierry Guibert said, “We thank Louise for her creativity and dedication and her contribution to the brand’s heritage.”Lacoste is now committed to working with Lacoste to share their talent and connections Together with our collective of designers, we are embarking on a new chapter: Beyond designing collections, our brand wants to further its mission of connecting cultures and communities.”
Trotter was appointed Creative Director in October 2018, succeeding Felipe Oliveira Baptista. The British designer joined Lacoste from Joseph and previously worked for luxury high-street brands He Whistles and Jigsaw. At Lacoste, according to the brand, she applied her creative vision to both Lacoste’s fashion shows and general collections, bringing “true consistency” to its entire design. Imagining a new wardrobe with style, I also accompanied Lacoste’s transition to womenswear, whose last fashion show was in October 2021 with their Spring/Summer 2022 collection, Trotter. Inspired by a passion for cycling, the brand says it will reach sales of 2.5 billion euros in 2022.
In recent years, brands have tried to stop relying on a single creative director. Moncler, Jean Paul Gaultier and AZ Factory have adopted a rotating designer model. For 2020, Alexander McQueen has switched to his second his line, his McQ creative his collective model. Acne Studios and GmbH started as a collective. Maison Margiela relied on a design team before John Galliano took over in 2014. Lacoste’s plan to “connect cultures and communities” echoes the late Virgil Abloh’s focus on collaboration and networking. However, aggregate or rotation models give mixed results. You can keep your design direction fresh, but you run the risk of inconsistencies and stalled concepts (the McQ line was discontinued last year).
Trotter’s next step is not yet known. “I am very happy to join this unique brand that perfectly blends heritage and avant-garde. increase.”
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