Kid Cudi has embarked on an exciting new chapter.
On Friday, Maruti Hyphenate, 38, presented her first official MOTR collection at Paris Fashion Week. Cudi, born Scott Ramon Seguro Mescudi, hinted at the event in December, stating that his first collection will offer unisex pieces that push “fashion boundaries”. confirmed.
Cudi wanted to launch her own fashion line about eight years ago, but abandoned the effort because she was “disheartened” by the process. However, when he began plotting his sci-fi film project in 2021, he revisited the idea. That same year, Cudi lost his former good collaborator, Off-White founder and Louis Vuitton men’s artistic director Virgil Abloh.
“I could not have designed this collection without thinking about him every day,” said Cudi. trend About the second half creative. “Every day I ask myself, ‘What would Virgil do? What decisions would he make and how would he handle the team? What would he feel like in the office? So he was a template. They gave me.”
according to trend, the MOTR presentation was held in a showroom in Paris, where insiders took a closer look at the Fall/Winter 2023 products. It included everything from inspired knitwear to shaggy coats nodding to Cudi’s dog. The collection also offers a firm grip on accessories and footwear, including faux his fur caps with animal ears, oversized sneakers, and boombox-like shoulder his bags.
“I want them to feel like they’re walking on stage when they wear this brand,” Cudi told the magazine. I want them to feel like superstars.”
He continues: “Is this what I wear or is this what my friend wears?”
You can check out MOTR’s Fall/Winter 2023 lookbook on Instagram.