SceneNoise x XP Conversation: Sony MENA GM Mike Fairburn provides deep insight into the local record label industry, talent development, and A&R creativity.
Launched in 2021, MDLBEAST’s XP Music Futures Conference has quickly become the region’s most anticipated music gathering for artists and industry professionals. Combining workshops, panels and “fishbowl” conversations across various pillars – innovation, talent, scene and influence – XP’s Music Futures programming covers many of the fundamentals needed to build a thriving music industry. cut through the ugly side. (but included) Pop.
Throughout the conference, we will be discussing their work, the Saudi music scene, MDLBEAST, and reflections on music in MENA as a whole, alongside some of the leading artists and industry professionals working in the MENA and international music landscape. did. The unearthed content traversed topics such as managing music, booking artists, Web3 and his NFTs, data in the digital age, community building, mental health, copyright, and more place establishments. . Daily “Formula vs Trends” songwriting workshops, artist-led Maestro Xprience demos, fireside his chats from David Guetta to his Elyanna, his Anghami YouTube focused on artist tools and earnings, and more hosted a series of learning opportunities, including masterclasses from leading platforms. generation.
Sony Middle East GM Mike Fairburn shares his extensive knowledge of the local music industry. In this roundtable, Fairburn discusses the role of records on his label and the importance of artists finding their own voice. In 2021, at XP he launched He Vibe Music Arabia with Anghami, Fairburn sheds light on the label’s mission to foster talent and independent artists in the region.
Fairbairn also notes the importance of balancing artist intuition and data, and how Sony is helping artists “accelerate their global footprint.”
Watch the video below.