Balenciaga has been crowned as the most popular brand by many celebrities.
Cristóbal Balenciaga opened Balenciaga Maisons in Spain in 1919, and all stores were closed when the company moved to Paris during the Spanish Civil War. The Spanish Renaissance-inspired costumes were a huge success at the fashion house’s first fashion show in 1937. Innovative costumes became popular items, and customers often traveled to Paris, despite the raging World War II, to purchase Balenciaga costumes. After the end of the war, Balenciaga began designing fluid structures using a combination of bold materials and heavy fabrics, emphasizing the hourglass shape of women. He continues to present stunning haute couture pieces that attract attention.
Once a bullfighter’s costume designer, Cristobal Balenciaga has transformed his business into a fashion empire. From showcasing a mix of Spanish and French inspired designs to becoming a favorite celebrity brand, take a look at Balenciaga’s success stories and some of the most expensive products ever sold. prize.
the beginning of success
Born in Spain in 1895, the son of a fisherman and seamstress, Cristobal Balenciaga became a lady’s personal tailor at just 12 years old. Extremely talented, he has dressed up the Spanish royal family and Grace Kelly alike. pic.twitter.com/nKNR6lhXmN
— ëmïly🎄 (@p2antwife) December 9, 2022
When Balenciaga was first shown to the public in Spain, it wasn’t until Cristóbal Balenciaga moved his inspiration to Paris that he combined elements of Spanish culture with red and black lace to create masterpieces.according to high snobbery, the first fashion shows of the 1940s saw many European aristocrats working with fashion moguls to bring the brands to immediate success. brand introduced a new design, leading to Balenciaga’s most iconic silhouettes. In the 1950s, Dior dominated women’s fashion by introducing dresses of her design corsets that represented the hourglass shape of women.
Balenciaga changed tactics and focused on creating costumes that ignored the waistline. With ready-to-wear growing in popularity, Balenciaga stuck to the concept of haute couture, with the founder retiring in the 1960s. After Nicolas Ghesquière took over his Kering her group in the 1990s, he reinvigorated his house of fashion with fresh 90s looks, from cigarette pants to asymmetrical dresses.
self-selling products
In 2015, Demna Gvasalia was announced as the new Creative Director of Balenciaga. Balenciaga combines luxury and minimalism to turn the fashion house into a successful luxury streetwear brand. With the launch of the Triple S sneaker and Speed Socks, it became the most successful brand under Kering, surpassing Gucci, Alexander his McQueen and Yves Saint Laurent. Balenciaga’s products were also beginning to gain notoriety for their unique concept of everyday goods and their prices. For the Fall 2018 collection, Balenciaga unveiled his $9,000 worth of his seven-layer jacket. Harper’s BazaarGvasalia combined fleece, a jersey hoodie and a plaid shirt to create the jacket.
The fashion house has a long history of introducing people to unique fashion concepts. Track 2.0 sneakers made from 15 sculptures, a $2,000 denim/sweatpants hybrid, a $650 hooded travel pillow, and an $88 coffee cup.as mentioned by new york post, Balenciaga made headlines with the August 2022 launch of the Trash Pouch, which retails for $1,790. The pouch resembles a garbage bag but is made from calfskin.
Conduct marketing collaboration
Gucci’s house has often been called the favorite brand of celebrities, but Balenciaga has overtaken the fashion house throne over the past three years to take the top spot. In 2018, he returned to haute couture. The fashion house has embraced the digital age with its collaboration with the popular video game Fortnite. This allowed users to wear their online girlfriend persona and use Balenciaga outfits to increase interest in fashion among young people.
About the Spring/Summer 2022 collection in Paris, the brand has released the following episode. simpsons The main characters of the animated show were seen wearing outfits from the collection, which became the most popular brand in the first quarter of 2022 after a successful Fall/Winter 2022 drop. hypebeastThe fashion house has tapped two of the world’s most famous celebrities, Kim Kardashian and Justin Bieber, as brand ambassadors. TikTok is famous for its Balenciaga outfits, which has also helped drive sales through trends.
With celebrities such as Kim Kardashian, Justin Bieber, Rihanna, Beyoncé, and Rosalía choosing Balenciaga as their sole fashion choice, the brand continues to offer outfits that have become the talk of the town. We take our creativity a step further with each collection we release during the fashion season.
sauce: high snobbery, Harper’s Bazaar, new york post, hypebeast
