Brendan Fraser’s adventure films have become timeless classics. But The Mummy’s real impact on Hollywood had little to do with its content.
1999s mummy It has become an unlikely action movie classic. Aided by a top-notch cast that brilliantly tops Brendan Fraser, the Swashback His plot is original enough to stand out from the rest. in its own way, indiana jones movie. Fraser’s Pop Culture Revival and Imminent Release Indiana Jones and the Dial of Fate It is attracting attention again for its various charms.
mummyBut it helped change the film in a much more practical way that had little to do with what the film was about or the star. We chose a very specific premiere date of May 7, 1999 as a move born of the highest practicality. Its success transformed the business in ways that can still be felt today.
Before The Mummy, the summer movie had a very specific start date
decades before the release of mummythe lucrative summer movie season officially kicked off on Memorial Day weekend. Star Wars: Episode IV – A New Hope, famous for opening on May 25, 1977. The holiday marked pole positions for many of the summer seasons that followed. Star Wars movie and the first two indiana jones Sequels, and other box office giants like Rambo: First Blood Part II.
1999 looks no different, with director George Lucas Star Wars When the saga came out for the first time in 15 years, there was no question which film would claim the coveted date. Star Wars: Episode I – The Phantom Menace opened on May 19, and predictably dominated the summer box office. Other popcorn movies this year were expected to either follow faithfully or stay out of the way.
The mummy brought forward the beginning of summer
mummy, However, we adopted a slightly different tactic.Opened two weeks ago rather than fighting for attention in what was expected to be a highly competitive season Phantom Menace, when it had the field almost entirely to itself. The bet paid off. mummy #1 at the box office two weeks ago Phantom Menace opened and spent the rest of the summer Star Wars’ Rearview mirror, it was already profitable. That and word of mouth has allowed him to achieve solid ticket sales of $155 million domestically and well over $400 million worldwide.
As a result, “Summer Begins” is Ridley Scott’s Gladiator Released on May 5th of the following year.It was also a hit — on Memorial Day that year Mission: Impossible II — Along with that, the summer movie calendar has also expanded. The Marvel Cinematic Universe has cemented a change from 2008’s. iron man, and the first week of May has claimed to be undisputed territory ever since. This trend continues today as in 2023. Guardians of the Galaxy Vol. 3 It is scheduled to open on May 5th.
to some extent, mummy share coup credit matrixIt opened on March 31st of that year and accomplished a similar feat of stealing Lucas’ thunder. mummy’s But that didn’t change the way Hollywood does business in the same way: Fraser movies are evergreen popcorn for many reasons, but their real impact can be seen on the calendar. The change has not yet abated. Not bad for a movie that just wants to get in the way of Star Wars.