Home is where the heart and money reside.
The household products sector is expected to reach a market value of over $200 billion by the end of 2031, with an annual growth rate of 5% from 2021 to 2031, according to market research firm Fact.MR.
Since the start of the pandemic, the fashion industry has made quick and profitable investments in home goods instead of expanding growth when the whole world shuts down.
Even with lockdowns lifted, the home goods category remains stronger than ever with more and more brands and retailers entering the space.
At.Kollective — a design project made up of designers Natacha Ramsay-Levi, Bianca Saunders, Isaac Reina, Kostas Murkudis, and architect Bernard Dubois — launched an e-store selling bespoke products in January. We will open a physical store. It will open in June.
The collective was put together by Ecco Leather, an extension of Danish shoe manufacturer and retailer Ecco, who commissioned each designer to develop a capsule collection featuring ready-to-wear, footwear/accessories and design pieces. .
“Fashion designers are people who have a very close relationship with culture and society. Maybe that’s why we have such a wonderful facility that expands the field of creation.It’s a playful and fun change.” Reina told WWD. She turns the “field of work” into a new realm.
“In my personal case, we are developing small leather goods for the home to enrich our range and general offerings. This category is still an area with a lot of form and function to explore. I am very drawn to this category because of this.
Designer Murkudis has been experimenting with glass since childhood. It first started with objects that were part of exhibitions and videos in the context of fashion.
Following the success of her brand, New Zealand-born fashion designer Emilia Wickstead opened a homewear shop in London in December. Items in her line include heavy crystal her water and wine vessels hand-blown in Tuscany by artisan glassmakers for Giberto Venezia. Table linen featuring embroidered geometric motifs made in Tuscany by her mother Angela Wickstead. Porcelain plates made in Limoges, France by traditional manufacturer Leglé and silver-plated cutlery handcrafted in small batches in Sheffield, England.
Australian accessories brand Poppy Lissiman is extending its rug collection through June. His swimwear brand Oceanus has launched embroidered cushions, and Paul Smith shows no signs of slowing down, already expanding his collection of home fragrances and homewares.
But it’s the small brands that are cultivating the homeware idea by adding a spiritual touch to homeware.
“We feel that fashion and beauty shoppers want a whole lifestyle. People are spending more time at home, and home products are matching cool fashion and beauty brands. ,” says Joanna Nicole, founder of the online Oxygen Boutique, which carries Farm Rio, MZ Skin, Emma Lucky Rocks and more.
In 2021, Nicole moved into the homeware space, creating a 360-degree world for her customers. She is looking for her new homeware brand and plans to expand her own collection, Cacuro, which combines crystal and ceramic.
Mariella Tandy, founder of fine jewelry brand Alemdara, specializes in symbols of good luck and protection, and uses the evil eye and hand of the hamsa in all of her creations.
Tandy spent a lot of time cooking with her family during lockdown, so she started making bowls and platters as a way to procrastinate. This idea sold out within his first 24 hours online.
“Customer feedback has been that they love the versatile aspect of our product. Our small bowls in particular can be used for everything from bowls to hold jewelry to serving starters.” You can. And baby showers.
Cocktail-sized napkins are also popular with Alemdara customers. In 2023, the line will be expanded and the brand will launch a jewelry box in the first quarter of the new year.