I’ve never wanted to dress like her doll, so it’s hard to explain the sudden urge to match the murderous, titular star of an instant blockbuster. M3GAN.
For beginners: M3GAN stands for “Model 3 Generative Android”. According to the film’s premise, she’s a sophisticated puppet, designed to act as the best companion and sort of parental replacement for screen-addicted children. The literal brainchild of a genius engineer named , who secretly created her at work. When Gemma unveiled her M3GAN, her stunned boss realized this wasn’t a Barbie doll. His question is he only one. “More or less than Tesla?”
What he meant was M3GAN — her mid-part flaxen hair, oversized satin bows, and a double-breasted coat that was so thick and luxurious that even the finest cashmere was made of Uline toilet paper. Looks like – rich. Well-groomed eyebrows. A rich man staring blankly. In one scene, she wears unspecified, purplish-rimmed sunglasses that could be Celine, and would like to approximate them via The RealReal.
M3GAN kills a lot of people and kills at least one animal, but otherwise it’s not much different from the kind of girl you see in an American middle school. she is terrifying. you want to be her
In the months since she was announced in a viral trailer in October, she has white lotus Characters, Regina George, Blair Waldorf. Producer Jason Bloom walked the red carpet dressed as M3GAN. M3GAN sat next to Allison her Williams staring over her shoulder as she made her press hit. Her other M3GAN appeared in the stadium and performed a strange dance on the field. Last week, a friend whispered that he spent 40 minutes at Sephora determined to match her lip and shade her M3GAN stark nude. (Based on her extensive research: Atelier Dior Her Addict.)
The individual pieces of M3GAN’s outfit (thick white tights, striped crew neck under a twill mini dress) are fine. What’s so iconic is the overall look (a classy killer with Isabel Marant overtones).
Daniel Cruden, who served as the film’s costume designer and took an expert interest in the placement of each dart on M3GAN’s swinging A-line dress, explains all the pieces of the plan. Cruden knew from the beginning that M3GAN needed to have a sharp presence. This meant there were no cheap fabrics and few references to existing dolls. “And there was a human element to it from the beginning. It wasn’t about making dolls. It was about making high-end products.”
In an academic paper titled “What Robots Need from Clothing,” researcher and costume designer Kari Love explores the purpose of fashion in the world of AI. Computers don’t need costumes, but we seem to expect robots to show up in ways that are meaningful to us.i saw love M3GANRelated maniacs develop interest as the doll’s clothes appear to be part of the fixation around her. (What do you mean the robot is “naked”?)
“But we want to cover them because we relate to them in a human way, right?” she says. “Clothing gives you the illusion that these robots are having natural, rather than scripted, interactions.” Appropriate attire helps maintain fiction. . M3GAN is so frustrated with her programming limitations, no wonder she needs to exude good taste and subvert our expectations. Ai finds M3GAN’s appeal in her “ultra-sophisticated appearance” in relation to her criminal tendencies. Her best fashion is nuance and texture. M3GAN wears silk, cotton and wool. She dresses like a cutie pie and rips an ear off one of her enemies.
“Part of what makes her so terrifying is that she defies our gendered expectations of this girl who is supposed to be sweet,” Love points out.
Of course, when Gemma chooses a minidress in the plot world, she’s not going to set up a juxtaposition between the doll’s hilarious minidress and the command of the machete. The emphasis is on creating a persona that is both personal and approved by adults. As Carol Spencer knows, it’s not that simple. Spencer was preparing to leave for a trip to Las Vegas for her wedding and a little relaxation when I contacted her home in California, but she knew Gemma’s grind. increase.
For over 30 years, Spencer has been Barbie’s fashion designer. From 1963 to her 1999 she sketched gowns and miniskirts. One-shoulder showpieces and technical wear. She helped invent clothes that change color underwater. She once gave Barbie “evening pajamas” so chic Olivia von Halle could retail them for $600. rice field. She and her team at Mattel drew on their observations of how children interact in fashion magazines, the windows of Rodeo Drive, and the in-house child test room the brand built at its headquarters. in the movies.
Never seen a 90-year-old Spencer M3GANBut she scrutinized the available photos of her clothes, which struck her as being the work of an accomplished designer. No flash of pink or glitter. “It reminds me of a private school uniform. It’s classy,” says Spencer. She’s not sure if her parents who bought her Barbie doll liked it. The mere fact that she speaks M3GAN could have been cause for concern. Spencer still remembers Mattel’s absolute ruckus over her 1997 release Talk-With-Me Barbie. It didn’t help her cause that she was programmed to be sober about how difficult math class was.
M3GAN kills people, but our gals aren’t going to make a fool of themselves for Ken.
There isn’t a girl in the world who doesn’t remember abusing a Barbie doll. Cut her hair, strip her clothes, dress her up and undress her at will. Love points out that M3GAN doesn’t come with a wardrobe and she doesn’t move to Gemma’s house with her suitcase. “This is not a doll that a child can wear.
I think that’s the draw. That’s why I’m browsing silk ribbons and craving 1960s silhouettes. M3GAN cannot be taken lightly.

Mattie Kahn is a writer based in New York. She covers politics, style, culture, and dangerous women. As far as she is concerned, her candidates come and go, but the Oxford comma is forever.