Fans become fashion designers in Loooptopia and create bespoke designs for their avatars.
As the metaverse and social gaming channels become part of our culture, H&M has created an immersive experience for Roblox where fans can discover their digital fashion identities. “Obviously, we see this in younger generations, but we see it in all age groups,” said Linda Li, head of customer activation and marketing at H&M Americas.
“When we think about our target audience, it’s the digitally savvy, the people who want to build their identity in fashion, both in real life and in the metaverse.” It makes a lot of sense for us to want to be involved with the Metaverse in some way, in the sense that we are a progressive, always learning, always curious fashion company, it is our It’s an interest, it’s our DNA, and it made a lot of sense for us to be a part of a place like Roblox that we know so many people are exploring.”
Roblox allows players to explore different worlds such as Rainbooow Fields, Neon Studiooo, Fabric Foorest, and Utopia City to experiment with materials and patterns in playful ways. Here you can easily create the following virtual clothing and wardrobes for your avatar.
In partnership with Metaverse studio Dubit, circular action is at the center of the fun in H&M’s new interactive online experience. “Aesthetics, fashion, and the world come together in such a fun way,” Lee said. “The whole idea is fashion, but also discoverability, customization and sustainability, which is great for us.
As a fast fashion brand, H&M has been criticized for producing cheap clothes in bulk. Retailers have embraced circularity in recent years with various recycling programs.
“Users are running around these different worlds,” says Li. “There’s this thing called Rainbow, there’s this thing called Fabric Forest, but basically the aesthetics are all very colorful and very attractive. Utopia City looks like a city. The fabric that looks like he has a forest.
The world of Loooptopia on Roblox is colorful and captivating.
“Users can collect items such as raw materials to create thousands of clothing combinations,” added Li. “They can show them off on the catwalk and mix and match styles to create new outfits. , there is also a recycling option in the heart of Utopia City.It rewards our players.They will recycle costumes and collect more rare items, prizes and rewards to further enhance their experience in the game. .”
“The whole idea is that the world is fun, colorful, and engaging,” says Li. “It all comes from the gaming experience, but how it ties into H&M is fashion, identity and expression, and of course sustainability.”
“I hope there will be more awareness about sustainability in general and how fashion and sustainability in particular are connected,” said Rid. “The younger generation is playing these games, so the idea of exposing the younger generation to sustainability and circularity is also great.”
H&M will spread the word about Loooptopia. “We are obviously very broadly reaching out to our existing customer base and are very open to the idea of getting a lot of curious users on Roblox itself.”
The game will be updated intermittently, adding Li: We obviously want to get your feedback and opinions on the user experience. We should be able to change our experiences and change our experiences. One thing we definitely think about is having the ability to invent and add to the world and continue to provide innovative and fun experiences for our customers. ”
Roblox is popular in the fashion industry. Claire’s, Gap, American Eagle, Forever 21 and Nike have all launched unique Roblox experiences. Luxury players are also eyeing Roblox time. Ralph Lauren, Givenchy, and Gucci have also created experiences with his Roblox.
Roblox’s Loooptopia Rainbow World.
“We are really excited about this game,” said Li. “We are very excited to offer our customers a new way to interact with H&M and our brands. We are very excited to explore new experiences as well as our existing customers. [new] client. As such, we are excited to launch and get feedback from our customers to figure out how we can continue to learn and grow in the Metaverse. ”
