“People who buy and wear H&M clothing and accessories are spending more and more time in virtual and digital worlds. Roblox’s H&M Loooptopia experience will allow current and new customers to live and explore new ways to engage with new customers, both online and offline,” said Linda Li, Head of Customer Activation and Marketing at H&M Americas. “Over the next few years, H&M will continue to explore this rapidly expanding spectrum of virtual and augmented reality.”
Max Heirbaut, H&M’s global head of brand experience, the Metaverse, said H&M wants to encourage digital natives to express themselves both off- and on-screen through fashion.
“Roblox’s H&M Loooptopia Experience is an exciting new world that unleashes creativity and allows players to create and evolve their own virtual wardrobes in Roblox, so they can feel like themselves through their avatar,” said Heirbaut. added.
H&M is increasing its use of digital avenues, not only for branding purposes, but also to improve the overall shopping experience.
The brand was announced in November. it was open Innovative store formata 7,000-square-foot space featuring experimental designs, A progressive programming and community-focused space where consumers can explore their own style. The store includes RFID technology for full real-time visibility of store inventory and size options, mobile payment options anywhere in the store, product size and color identification, along with styling suggestions to customers.
More retailers jumping into the metaverse
Walmart: In September, the company launched two new experiences on the Roblox platform. Walmart Land and Walmart Universe of Play. These two new spaces promise unique interactive content and entertainment, bringing Walmart’s “islands” to life within a virtual format where consumers can access the brand’s best fashion, style, beauty and entertainment items. rice field. read more.
Lowes: This summer, the company began building its first metaverse experiment, building a hub that offers free downloads of product assets. Via Lowe’s Open Builder, a new asset hub available to all creators, builders can download over 500 3D product assets that mimic real-world shelf items. 3D items include lighting, patio furniture, area he rugs, kitchen and bath accessories, and decor accents. read more.
Paksan: This May, following the launch of the brand’s NFTs, the company made a further dive into the metaverse by participating in ComplexLand 3.0. At ComplexLand, Pacsun highlighted its resale initiative, PS Reserve, inside his three-story store. The store also offers access to products from Pacsun, Playboy, and the brand’s new partner esports organization, his Cloud9. read more.
