But the originality of “Munch” was fortunate. Hits that rely on old hits can feel more accidental than talking about newer artists than the durability of older ones. “I’m happy for the first song that really exploded for me, like an original song with original words,” said Ice Spice. “I am very proud of it.”
The reaction, fueled by social media, was instant. “You remember going to the mall the week Munch was released, don’t you?” said Ice Spice, characteristically unfazed. “And a bunch of kids started running up to me, ‘Are you a ‘Munch’ girl?” And take pictures of me and record them. ”
Before stopping at a New Capitol diner for M&M cookies, she stopped at St James’ Park, where the “Munch” video was filmed, hoping to use the bathroom.
Following the success of “Munch”, Ice Spice had their first taste of financial success when they were signed to 10K Projects/Capitol Records. But coming back down the block she grew up on for the first time since handing out Thanksgiving turkeys with fellow Bronx rapper Lil Jay, she expressed a little tiredness. You will not be asked directly. I mean, they’ll actually do it,” she said. But she was even more frustrated with what she hadn’t done yet.
Isis Gaston was born to a black father and a Dominican mother who divorced when she was still an infant. She has been writing poetry and rapping since her childhood, and her father regularly encouraged her to freestyle. (“We would walk to school and he would have me rap my day,” she recalled.) She didn’t start writing songs until 2019. Inspired by the breakout wave of drill rappers.At G and Pop Smoke, a video of her doing the #BussItChallenge gained momentum, and after she had a brief fling with extreme virality, they’re set to run until 2021. I didn’t record either.
“I knew that once I could do it, I could do it again,” she said. “That’s when I knew I could be an artist.” I completed it. She began recording more tracks, documenting the process and eventually releasing her trailer for each promotion to increase her attention and enthusiasm.