Tokyo-based global advertising and public relations group Hakuhodo Inc. has acquired a 51% stake in MA&TH (Marching Ants & Trigger Happy) Entertainment Network Private Limited, one of India’s leading brand and entertainment agencies. bottom.
Mumbai is the headquarters of the MA&TH Group, winner of the Lions Award at the Cannes Film Festival. It serves clients primarily involved in the content creation industry, including film producers, studios, streaming his platforms, television broadcasters and international brands.
Their theatrical releases include Baahubali: The Beginning, 3 idiots and the Oscar-winning Danny Boyle’s Slumdog Millionaire.
The company also created the ‘Delhi Crime’ and ‘AK vs AK’ campaigns for Netflix. Amazon Prime Video’s “The Family Man,” Sony’s “Scam 1992,” and “Shark Tank India” do the same. It was also behind the Emmy-winning “MasterChef.”
MA&TH group companies include Marching Ants Advertising Pvt Ltd, established in 2001, which accounts for ‘MA’. Founded in 2007, Trigger Happy Entertainment Pvt Ltd is the other half that introduced ‘TH’.
MA has expertise in strategic planning, key visual development and activation. TH, on the other hand, specializes in audiovisual promotion, video production and film marketing strategies.
MA&TH is one of India’s leading entertainment marketing agencies, marketing many Indian movies and internet shows.
MA&TH has also won many advertising awards in India and internationally, including the Cannes Lions Awards.
As a one-stop-shop for India’s burgeoning entertainment industry, MA&TH has worked synergistically since 2019 when it was merged into a single group and single office.
Long-standing relationship with the Hakuhodo Group
MA&TH has been involved in a number of collaborative projects with Hakuhodo Group’s MarTech digital agency, AdGlobal 360, and PMG, an activation agency based in New Delhi, India.
Amit Chandra, co-founder and CEO of MA&TH, commented:
Over the years, we have been committed to staying ahead of the curve. Hakuhodo’s global leadership will help us reach new heights.
Hakuhodo’s approach to business, talent and creativity fits well with our growth vision for both employees and clients. Our focus is to further strengthen our leadership position in India and the Asia-Pacific region.
Hakuhodo’s Perspective
Hakuhodo is one of the world’s oldest and largest advertising agencies. With 150 offices in more than 20 countries around the world, the company is the backbone of the Hakuhodo DY Group and has a broad international presence.
Shuntaro Ito, Managing Executive Officer of Hakuhodo and President and CEO of Hakuhodo International, said:
With the addition of MA&TH, Hakuhodo India Group gains a presence in Mumbai, the center of India’s advertising industry, and provides more Indian clients with effective and wide-ranging marketing solutions based on Hakuhodo’s marketing solutions. You will be able to Sei-katsu-sha Insight Philosophy.
MA&TH, which provides unique services, will join hands with AdGlobal360, which has strengths in marketing technology, and PMG, which has strengths in activation, to develop more comprehensive and seamless services.
Furthermore, we are confident that MA&TH will lead the growth of the Hakuhodo Group as a whole to the next stage by collaborating not only with India, but also with Japan and Southeast Asia, especially with each base of the entertainment business. By welcoming MA&TH into the family, the Hakuhodo India Group will accelerate its evolution and contribute to the development of the Indian economy and the happiness of the Indian people.
Author: Sean Fernando
