Fashion Cloud, the European B2B marketplace for fashion wholesalers and retailers, has raised significant new funding to expand globally.
Fashion Cloud is based in Hamburg, Germany. A B2B marketplace with 20,000 locations focused on European retailers and wholesalers. Fashion Cloud has raised his €25.5 million (approximately US$26 million) from European investment firm Verdane.
Growing fashion crowd
The company will use this funding to continue its international expansion, including in North America.
“The new capital will be used to further develop established features such as ‘content’ and ‘ordering’, which will give retailers access to marketing materials and product data for over 600 brands. , you can also place an order with one click in the supplier’s branded shop,” the company said. In addition, Fashion Cloud develops innovative products and builds automatic reorder suggestions (“Smart Replenishment”). This ensures that stores always have the correct quantity and the right type of product. “
More than 20,000 retailers and 600 brands are currently using its platform, according to Fashion Cloud. Customers include international retailers and brands such as Zalando, Magasin du Nord, Hugo Boss, Scotch & Soda.
“Brands and retailers want to make it easier and more effective to work together,” says co-founder Alies ter Kuile. “This investment will enable Fashion Cloud to take collaboration between stakeholders to the next level. “
Fashion Cloud says its marketplace platform will allow brands and retailers to share marketing materials and product data. At the same time, you can also optimize your wholesale orders and inventory management.
“With strong partners, we will ensure the transformation of the fashion wholesale industry into a more efficient and sustainable industry,” says ter Kuile.
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