A-listers who popped into town for a special event
Photo by Rahul Gajjar
Celebrities and watches have long enjoyed mutually rewarding relationships. From their origins as traditional mechanical instruments for telling time, watches have today evolved into works of art that often reflect the social status of the wearer. Swiss brand Rado, who swears by the philosophy “if you can imagine it, you can make it”, recently unveiled the Captain Cook High Tech Ceramic Hrithik Roshan Special Edition watch in Dubai in front of his A-lister himself in Bollywood. bottom.
“We are aligned on what Rado stands for and what I stand for,” Hrithik Roshan told Khaleej Times at the event. “[There]is a commitment to excellence and growth. You can see the passion behind the scenes. I felt like that’s all there is to it, and not only that, but even when they’re making ad films, the process of getting in there is very similar to what I do. is discipline-based, there is a desire to do things you haven’t done, so in many ways we are the same.”
Champion quarterback Tom Brady’s relationship with IWC Schaffhausen and Daniel ‘James Bond’ Craig’s obsession with Omega are, of course, testaments to the timeless appeal of celebrity endorsements for fine watches.
Hrithik is one of Bollywood’s biggest fitness brand ambassadors. The actor’s recent Instagram post showcasing his six-pack abs has no doubt inspired many to hit the gym in the New Year. But as timepieces evolve into smartwatches, we wonder where it leaves the luxury watch market.
“Well, you don’t get smarter than this (pointing at the watch on his wrist),” says Hrithik. “This is a watch for every occasion. And if I can point Rado in the right direction, maybe that’s where Rado grows…”
Rado CEO Adrian Bosshard added: “A smartwatch is an instrument. A mechanical watch like Rado’s is like a jewel. It’s an art. It’s a personal commitment.” He points out that it can become a legacy that can be passed down from generation to generation.
of vikram vedas The star flew into Dubai for a special launch at the Rivoli R Lounge at H Hotel on Sheikh Zayed Road on Monday 16 January, followed by a visit to the Dubai Mall store and the brand’s flagship store on Al Fahidi Road. I was. A rush of enthusiastic fans. James on the Watch His Bond-esque ad sees the action hero as a fearless adventurer climbing new heights to match his personality. With a tagline that proudly proclaims that this watch is specially designed for adventurers, this association is definitely in branding heaven as Rochan is known for his fierce attitude towards life and movies. Done. measurement.
With a matte plasma high-tech ceramic case and sapphire crystal, this watch is personalized with Hrithik Roshan’s metallic signature. It has your favorite actor’s name on it.
But as the waiting media and fans will know, even the quintessential Keeper brand ambassadors of the era tend not to stick to schedules. However, it is especially difficult for a Bollywood superstar like Rithik Roshan to fulfill his supporting duties and, most importantly, during intense physical and mental training to prepare for his new role. It’s time to dive into Time Country.like a demanding new action movie warrior, everything is allowed. After all, he is a man of the hour.
