tDAZN faced another round of backlash last week for its decision to air a shocking “YouTuber,” “Influencer,” and “Crossover” card.
Boxxer promoter Ben Shalom, who is affiliated with Sky Sports in the UK, has urged everyone involved with the event to stop associating it with fistfights.
Witnessing some shenanigans on social media, it’s not hard to see why. Even the great Michael Buffer was embarrassed when he was met with the gruesome antics at the weigh-in on stage.
The whole charade is a continuation of the “YouTube Boxing” craze. Those with a certain number of followers are allowed unrestricted access to resources normally reserved for professional boxers.
Exploiting pay-per-view and substituting for real boxers who could be the protagonists of some dates meant further criticism directed at those who provide a platform for imposters.
After Showtime exited after a series of poor sales, DAZN took over, announcing eye-popping five-year deals with “influencers.”
But just because you have millions [or billions] The number of followers on a social media platform does not mean that you or your product can be compared to the real thing.
Shalom made his feelings clear when he said that these events are completely different from professional events.
“Calling the cards ‘boxing’ is dangerous. It’s entertainment,” Shalom said during the final press conference for Chris Eubank Jr. vs. Liam Smith.
“It’s a celebrity white collar, but don’t call it boxing. But it’s confusing and misleading. It’s just a weird show,” he added.
Regarding the fact that they decided to “box”, Shalim claims they can do other things and their followers will still see it.
they could do anything
“I have nothing against it,” he said.
“If they were playing soccer, golf and swimming, the arena would be sold out. People are coming to see them.”
With a nail in the head, Shalom swung for the media and DAZN covered cards as if it was real boxing. Also, someone who presents the show as if it deserves its professional status.
“It’s not boxing, so I think it’s a little weird that the boxing media picks it up. I have nothing against these guys, but let’s be frank. Celebrity white collar.”
As World Boxing News wrote this week, it’s time to put these events in the spotlight. Let’s leave it on YouTube where they belong.
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