On March 21, 2020, the anonymous woman behind the Instagram account known only as DeuxMoi posted a message on her old dormant account.
“Okay, more than that… my wonderful and engaging commentary… DM me (directly or indirectly) any celebrity stories you’d be happy to share.” It didn’t take long for the encounter to be shared and the following to grow.
People who haven’t spent hours on social media sites may not have heard of DeuxMoi, but for many, DeuxMoi is a go-to source for pop culture, behind-the-scenes stories, and anecdotes. , posting rumors from insiders. From celebrity sightings, casting info, to details on who is a good tipper at a restaurant and who isn’t. (Chips, especially the differences between British and American stars, are a hot topic.)
Followers share encounters and insider tips, and DeuxMoi reposts stories. It is moderated as we may remove names and identifying information only if the sender does not wish to disclose it. These are known as ‘blinds’ and leave followers to their own investigative work.
Speaking to Sky News, the unnamed woman behind the account claims her content is largely benign and is not presented as fact or as if she is an authority. , “In reality, viewers are on the same journey I’m trying to find out…the truth about the rumors. We’re all in this together.”
DeuxMoi says he’s made clear he’s neither a journalist nor a Hollywood insider. “Curator of Pop Culture,” reads a bio. I have not.”
But many of my followers do. From publicists, assistants and nannies, to record his label employees, TV runners, restaurant employees and even celebrities, many will happily spill the tea. As a result, DeuxMoi Olivia Wilde When harry styles‘ relationshipWhen Kim Kardashian and Kanye West breakup.
Some celebs are understandably not fans, but There are others who just can’t get enough. Kardashian She herself reportedly described it as “the Bible.” Cardi B When Chrissy Teigen be a follower of the account Drew Barrymore I recently interviewed Deux on the Drew’s News podcast.
There are products now. podcast. The recently released novel, Anon Pls – refers to a request by all informants to keep their names private. And reports say an HBO drama is in the works.
More than gossip?
There are obvious arguments against sharing unverified stories publicly. DeuxMoi seems to have filled the hole left by many celebrity gossip magazines in the 2000s when they fell out of tune, but with his follower count reaching 1.7 million and growing, it’s clearly There is demand.
Most are low stakes. “Blind” is for content that is not. In an era where the rich and famous have almost complete control over the content they post on their social media, this unfiltered seems appealing. DeuxMoi says the account is more than just gossip. Growing up and making connections during the pandemic came about because people were stuck at home, she says.
“Drew, she understood the humanistic side of it,” she says in an interview with Barrymore and talking about the site’s A-lister love.
“In quarantine, when everything was shut down, people were sending stories from five years ago, 10 years ago, 20 years ago. or how they interacted with each other at some point in their careers. rice field.
Although there is a lot of speculation about her identity (names have been reported in the US), DeuxMoi says it doesn’t matter who she is. She added, “I don’t think it’s a key factor. I don’t post about myself.”
We know she lives in New York and hasn’t used anything to change her voice. Initially, she was running her job and her Deux Moi at the same time. She lived in constant fear that she would be exposed. Now DeuxMoi is the job.
Although she remains anonymous, most celebrities certainly recognize DeuxMoi. In her interview with Rolling Stone around the time her fourth album was released in November 2021, Adele I joked about the difficulty of dating. “You can’t set me up for an af******** blind date! With paparazzi outside and someone calling them DeuxMoi or whatever, that’s not going to happen.”
Rihanna to headline Glastonbury (rumored) and next Bond…
Two rumors recently posted by this account: Rihanna apparently heading glastonburyand Aaron Taylor-Johnson has been named as the next james bond.
She first said of Rihanna: She almost confirmed it, but I’m not sure how reliable that information is, so I’d like to tell everyone not to get their hopes up.
British actor and Marvel star Aaron Taylor-Johnson says she’s more confident.
The Bond information “came from people I’ve been messaging for years, and they gave me information about their past,” she says. This is how she distinguishes between “trustworthy and not-so-trustworthy” or deliberately untrustworthy.
Most recently, references to Styles and Wilde in her messages have increased following their breakup. So I’m interested in that.”
As her account grows, she has several people she considers reliable sources. “I won’t give you a number, [I have] A handful of people I clearly trust. ”
Responsibility for 1.7 million followers? She says she has certain issues and does not share information about celebrities. I’m really reluctant to post anything related to rehab.”
For information that may have legal implications, she says, she also communicates, but sometimes gives information to journalists for investigation. She also has five celebrities, she says, who aren’t even featured in DeuxMoi’s post.
However, there are celebrities and brands who would like to be associated with DeuxMoi. The brand she built has earned invitations to exclusive events of all kinds. She says no. She said, “I went to a restaurant in New York where celebrities often post. I was sitting very close to celebrities in DMs[direct messages]and I wasn’t feeling well.”
Celebrities on DeuxMoi’s nice list
Following the release of Anon Pls, a novel based on DeuxMoi’s story, there is a TV show to prepare, mixing the stories of fictional and real-life celebrities. “Produced by Greg Berlanti” [The Flight Attendant, Batwoman, Free Guy, Dawson’s Creek] she says “They’re securing the writers now, and I can’t say who they were nominated for because they’re not 100% signed, sealed, or delivered. But it’s exciting and very cool.”
DeuxMoi concludes the interview with a question that everyone who works in the entertainment industry has to ask.Which celebs are good celebs? Again warning that these are based on positive information and not on her own experience, she winds up the list of names: “Drew Barrymore, Paris Hilton.” , Hugh Jackman, Mark Ruffalo, Julianne Moore… I don’t know If this is going to be controversial, Will Smith will always have stories filed about him and he will always [seemed] Be really, really kind to the people he meets.
“Tom Cruise is another person who behaves in a similar way, very professionally. Oh, and Harry Styles, of course. Oh, and Rupert Grint, Daniel Radcliffe, the Harry Potter kids, always nice people, and the Jonas Brothers.”
However, she added that one has to consider, “What kind of environment… a red carpet event? Of course celebrities would look great at a red carpet event!”
And DeuxMoi is diplomatic about the not-so-good ones, choosing not to name them. You may have caught it. Do you know what I mean? We’re all human, right?”
You’ll have to read the post and decide for yourself.