Christy Streicher started her beauty career as early as possible as a make-up artist at the Clinique counter right out of high school. Inspired by it, she went to esthetic school and learned how to maintain her eyebrows by waxing. “They don’t teach you how to tweezers skillfully, so I developed it myself after I got the license,” she said.
In 2001, when Streicher’s career began, she took a job at the following company. At the hair salon Warren Tricomi, she was delighted to discover that brow shaping could become a full-time job. “I got it [New Yorkers] They all worked hard and were very chic…but they didn’t care much about themselves. [They were also] I over-sculpted my eyebrows to make me look much older than I actually was. …I was like, ‘We need softness here. [not these thin, dark eyebrows]”
Streicher advised clients to wait at least three weeks between appointments to let their eyebrows grow. Based on her large male client base, women thought her approach offered a more natural look, spurring her popularity. . The result was an article in New York Magazine in 2003, in which she was awarded “Best Brow.” It changed her life overnight. She then began offering her services to Vogue editors, which resulted in increased media coverage.Streicher’s eyebrow clients currently include Gwyneth Paltrow, Lorde, Adele, Mandy Moore, Sandra Bullock, Sarah Paulson, Marisa Tomei included.
Streicher is well known among beauty insiders for her trademark ‘feathered brows’ and the power trio she formed with her two sisters. Jenn Streicher is a celebrity makeup artist and Ashley Streicher is a celebrity hair stylist. In 2014, she opened her Striiike, a beauty studio where guests can do brows, hair and makeup, in Beverly Hills. Her 30-minute “Feathered Brow” service by Christie Streicher costs her $275, according to the company’s website.
Now, Streicher has launched KS & Co to further expand her brow empire. This is a tight compilation of her three brow essentials, informed by her 23-year brow shaping career. In the Micro Feathering Brown Pen ($42) she has two shades, Clear Strong Hold Brow Gel ($32) and Sheer Tinted Brow Gel. ($36), which is also two shades. According to Streicher, his two shades of medium brown and dark brown are enough. For example, it’s an interesting position for Anastasia Beverly Hills’ Brow With Ulta Slim Precision Brow Pencil to come in 12 shades.
KS & Co launched a dedicated website and direct-to-consumer sales on Wednesday on Striiiike. In addition, one product will be featured in the Sisters’ quarterly Beauty Box in January. A KS & Co spokesperson said a number of companies “plan to organically share their launches with their audiences.”
Streicher self-financed the brand and is not currently seeking outside investment. Her past partnerships with brands like Chanel, Hourglass and Corsas, and of course her brow clients, have helped her fund projects. spent on development.
“[With other brands] You may love the formula, but not the applicator. Or it’s just not pretty, or the color range isn’t great,” she said.
