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The Indian entertainment industry seems to be in a celebratory mood. At the same time, there seems to be so much going on.
Last week, SS Rajamouli’s ‘RRR’ song ‘Naatu Naatu’ won a Golden Globe Award. In addition to this, the film is popular on the awards circuit. ‘RRR’ captivated Western audiences, media and film fans. The good thing about ‘RRR’ is that it’s not an imitation of Hollywood movies, it doesn’t uphold Western culture as if it’s always been ours.
Films that officially send in as India’s entry to the Oscars are always pathetic. An example is “gully boy”. So what was the Indian or original about it? It seemed like coterie was at work – the sort that often decides which films win the Popularity Award, but sends “Gullyboy” to the Oscars. Didn’t that still make sense?
There are hundreds, if not thousands, of ‘gully boy’ stories about rap artists and other musical stars coming out of Gully and the ghetto in America, which sends films to the Academy Awards. Rapp was born in America in the 1960s. You in India discover it now, make a movie and send it off as an Oscar nominee.
Also, last time I sent you a Hindi movie, so please let me send you another Indian movie this time.
Ironically, the coterie who celebrated the choice of films like ‘Gullyboy’ was not at all happy that ‘Kashmir Files’ was on the Oscar long list along with ‘RRR’ and six other Indian films, including the formula. No. Selection, “Cello Show”!
They may not admit that “The Kashmir Files” is a true account of the Kashmir genocide, plus a commercial blockbuster, in fact the biggest success of 2022. It doesn’t matter what others in his fraternity think, but Vivek Agnihotri, creator of The Kashmir Files, celebrates the film’s acceptance as a true account of the events of the time. Together, we decided to commemorate January 19th. Kashmir Hindu Genocide Day.
The film was released theatrically even though it was streamed on OTT platform ZEE5. Tickets can be purchased for 99 rupees. His PVR, Inox and Cinepolis of cinema chains celebrated Cinema Lovers Day on 20th January by offering all tickets for all films showing in the theater at his 99 rupees per day.
Avatar: Path of Water, Bhediya, Kashmir Files, Drishyam 2 and the Marathi film Ved are now showing in cinemas. Imax plans to grow its footprint to 100 screens over the next 10 years, even while experimenting with new ways to reach its audience.
Less in the news, horror-comedy ‘Bhediya’ celebrates 50 days of airtime. Much like the good old days when movies celebrated his 100th, 25th, 50th week, etc. and had posters on the walls of the city, Bhediya’s posters are only on social media.
To celebrate the success of his home production ‘Ved’ (Marathi), Ritesh Deshmukh has added parts that were shot for the film but never included before. The film is his second highest-grossing in Marathi after his previous hit ‘Sairat’.
The Hindi star may begrudging a South Indian film that has been wildly successful in its Hindi belt, but at the same time has no hesitation in adapting a South Indian hit for a remake. Ajay Devgn’s ‘Drishyam 2’ and his Ritesh Deshmukh’s ‘Ved’ (Marathi) are both remakes of the Southern original. ‘Drishyam 2’ is from the Malayalam film of the same name, and ‘Ved’ is a remake of the Telugu film ‘Majili’.
The Hindi film industry and its makers, sadly, love to celebrate every occasion, real or imaginary, but today they rarely do. The star, who is expected to leave at least the first mark, seems to have lost his drawing power.
There was a day when every occasion was a reason to celebrate for the Hindi film industry. Mere announcements and star signings, muffles or the completion of a film and its release – each time celebrated with fanfare, cocktails and dinner parties. rice field. This was not the end. For example, if a movie hit a goal such as reaching his 100th, the celebration continued.
There is nothing to celebrate these days. This week’s release of Yash Raj Films and Shah Rukh Khan’s ‘Pathaan’ has a lot to talk about. Even if the movie gets a strong first draw, it can be an opportunity to celebrate. This has not happened in Hindi cinema for a long time.
The film has received media coverage and has been embroiled in controversy in recent weeks, and is expected to attract curious first-time viewers. There is also a release week.
Are you celebrating? The Mumbai Film Fraternity is not known to celebrate the successes of other producers and stars. Yes, failure is celebrated. One star’s failure causes all others to celebrate. But for this one and only time, I hope that all industry insiders will prove and celebrate that ‘Pathaan’ will succeed. .
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