celebrity couple Boris Kodjoe When Nicole Ali Parker that is Reach out to African-American residents of the Inland Empire through a series of Public Service Announcements (PSAs) that encourage them to navigate family health issues, including COVID-19 vaccines.
actor/entrepreneur Kojo When Parkercurrently appears on ABC’s “Station 19” and HBO Max’s “And Just Like That,” respectively, and has supported health and wellness initiatives for many years through the Kodjoe Family Foundation.
Today, they continue to help share fact-based health information with the community.
“The truth is our communities are still hit hardest by this virus, and a vaccine will lower your risk of getting sick or dying from COVID-19,” Parker said in one of the campaign segments. said. in San Bernardino County COVID Equity Grant.
Nearly three years after the start of the COVID-19 pandemic, the Inland Empire continues to report low vaccination coverage, especially among black residents, resulting in rising hospitalizations and deaths. .
Chief Medical Officer of the Inland Empire Health Plan (IEHP), Dr. Takashi Wada“It is not enough to just tell members of our community to get vaccinated and tell them vaccines are effective. I call on you to empower yourself.”
Like the celebrity couple Boris and Nicole, Dr. Wada will give all residents of the Inland Empire access to facts about COVID-19 vaccines and boosters directly from trusted sources such as official websites and licensed medical professionals. We further encourage you to do so.
“The best thing you can really do to support your family’s health and wellness is read the data and ask your doctor questions so you can make the right decisions about your family’s health and wellness.” Dr. Wada added.
“Boris and Nicole” PSA topics include protecting the health of Inland Empire communities and families, and questioning residents who are suspicious of visiting IEHP’s COVID-19 website to gather accurate and timely information. contains various messages about encouraging
The announcement will begin at KMIR Palm Springs and IE Spectrum stations and will continue through summer 2023.
About IEHP
With a mission to heal and inspire the human spirit, the Inland Empire Health Plan (IEHP) is one of the top 10 Medicaid health plans and the largest nonprofit Medicare Medicaid plan in the nation. Now in its 26th year, his IEHP helps over 1.6 million residents. Riverside When san bernardino A growing network of over 7,400 providers and nearly 2,800 team members in counties enrolled in Medicaid or Cal MediConnect Plans. Through dynamic partnerships with providers and community organizations combined with award-winning services and a tradition of quality care, IEHP never rests until communities enjoy optimal care and vibrant health. For more information, visit iehp.org.
