Ghana is slowly transforming into a “black mecca” for the African diaspora since 2019, when the country launched its “Year of Return” project.
Since this time, Country Play has hosted major entertainment festivals such as Afrokera, Aphronation and the Black Star Line Festival on Saturday 6 January 2023 at Accra’s Independence Square.
The Black Star Line Festival is a free concert promoting the agenda of making Ghana a preferred destination for Africans in the Diaspora.
Comedian David Chappelle arrives in Ghana for the Black Star Line Festival.
How Ghana Builds A Stronger Market Compared To Nigeria
With the support of the Government of Ghana, the West African state has launched a number of well-known entertainment names such as David Chappelle, Chance the Rapper, Vic Mensa, Erykah Badu, T-Pain, Jeremih, Sarkodi and Asaka Boys. · Hosts several local big names such as Den Manifesto.
Hosted in historic Blackstar Square, the festival will help build bridges between black and diaspora artists and the continent, according to organizers.
Ghana hopes the festival will help black foreign artists connect with local acts and help build the music industry.
Over the years, Ghana has reshaped its image as it makes grand plans for black entertainers with government support.
In recent years, major black entertainers and Hollywood stars such as Boris Cudjo, Steve Harvey, Gabrielle Union, Dwyane Wade and Chance the Rapper have visited Ghana.
In December, American rapper Meek Mill came to a West African state to spend Christmas and promised to come more.
Through music festivals, annual events, tourism and social events that entertainment powerhouses like Nigeria miss.
Nigeria hosts foreign artists like Craig David at the Rhythm Unplugged festival and rapper Da Baby at the Wonderland event in December.
Grammy Award-winning Burna Boy is performing in Nigeria this year, but Burna Boy is also performing in Ghana just before Nigeria on December 30th.
Nigerian superstars Rema and Ayra Starr will also perform for Black Sherif in both Nigeria and Ghana and within odas.
As such, we have yet to see a Weda dis cane event like the Black Star Line moving in the favor of Ghanaian entertainment.
What is return year?
2019, the Year of Return, is associated with the 400th anniversary of slavery in the United States, marking the arrival of enslaved Africans in America.
Den Ghana is an important transit point for transporting slaves, and as such the President feels the whole country has a responsibility to welcome all those who cannot trace their ancestry to Africa. says there is.
“We believe we have a responsibility to extend a welcoming hand to the Diaspora Africans to their homeland,” said Nana Akufo Ad Tok, President.
How many more people will visit Ghana?
At the beginning of 2019, the Ghana Tourism Board predicted an additional 500,000 tourists in the year of return.
Official data from January to September 2019 added 237,000 visitors. This is a 45% increase compared to the same period last year. The increase in visitors is also from the US and UK.
However, I’m not sure if this is specifically for a return initiative as tourists never ask the reason for their visit upon arrival.
The growth in arrivals in 2019 has risen anyway over the past few years, with the exception of a slight decline around 2018, in the context of Ghana’s one million foreign visitors totaling 900,000 annually. are doing.
Publishing the data for the entire year 2019 allows us to see how anomalous that year’s increase was compared to previous years.