Tampa, Florida – The United Soccer League today announced the completion of a purchase agreement under which Attain Sports & Entertainment will acquire control of USL championship club Loudoun United FC from DC United Ownership Group.
Under the agreement, Attain Sports & Entertainment, led by CEO and Managing General Partner Greg Baroni, will oversee the operation of the club. Baroni is LUFC’s principal owner and will represent the club on the USL Championship board of directors. DC United Ownership Group will hold a minority stake in Loudoun United FC.
“Our decision to launch a team and build a stadium in this area will help the growth of sports in communities in Northern Virginia, foster communities, generate economic growth, and entertain local residents and visitors. DC United CEO and Co-Chairman Jason Levien said: “We are extremely proud of what we have achieved with this club. I am confident that the sale of Greg Baroni and Attain Sports & Entertainment and the introduction of them to the club’s ownership group will allow us to reach new heights. Bringing an extensive business network to the region and a proven track record of success, Attain believes they have found the ideal partner.”
“I am thrilled to partner with the owners of DC United to join Loudoun United FC and the USL, and look forward to further building on the momentum that Jason Levien and the team have created,” said Baroni. has a great passion for the sport of soccer and is committed to working together to improve the fan experience and continue to strengthen our connection with the Northern Virginia community.”
USL CEO Alec Papadakis said: “I am extremely grateful to Jason Levien and the DC United Ownership Group for being exemplary and visionary partners while leading the club. The organizational expertise points to a bright future for Loudoun United FC.”
Attain Sports & Entertainment’s investment in USL Championship Clubs includes Baltimore Orioles double-A affiliate Bowie (MD) Baysox, MLB Draft League’s Frederick (MD) Keys, and Frederick, Maryland-based Atlantic League of baseball teams have not yet been named.
Baroni is also the founder and CEO of consulting firm Attain Partners and private equity firm Attain Capital Partners. He is an active leader in the professional association community, a trade association representing the local technical community, and one of the nation’s largest regional technical councils, the Northern Virginia Technical Council (NVTC). I am chairing.