Asahi Lifestyle Beverages has signed a five-year partnership to exclusively supply non-alcoholic beverages to some of Australia’s largest entertainment venues.
The deal with ASM Global includes nine venues in Australia with a combined annual visitor count of approximately 5.2 million and annual non-alcoholic beverage consumption of 1.5 million. Asahi beverage brands currently available at the venue include Pepsi Max, Solo, Schweppes, Lipton Iced Tea and Cool Ridge Water.
Asahi CEO Nigel Parsons said he was thrilled to partner with ASM Global, a management company that covers 350 venues around the world.
“We look forward to partnering with ASM Global to further enhance the consumer experience by ensuring our great brands are enjoyed at Australia’s most iconic venues,” said Parsons.
Harvey Lister AM, Chairman and Chief Executive Officer of ASM Global APAC, welcomed the partnership. at our venue. This is in line with the growing trend in Australia and is consistent with ASM Global’s own health and safety policies for fans and visitors to many venues across Australia. “
ASM’s Director of Global Partnerships, Don Elford, explained that the partnership is a win-win value proposition for both parties, allowing Asahi to enhance the fan experience at these venues while ASM said it was able to deliver a “unique and discerning” audience to Asahi.
Venues are:
- Qudos Bank Arena in Sydney
- Brisbane Entertainment Center
- RAC Arena, Perth
- International Convention Center Sydney
- Brisbane Convention & Exhibition Center
- Aware Super Theater, Sydney
- Newcastle Entertainment Center
- Cairns Convention Center
- Darwin Convention Center
