Amazon is the latest music streaming service to follow Apple in raising the price of its subscription plans.
In an update to its US and UK customer support pages, Amazon said the Amazon Music Unlimited plan for individuals will be increased from $9.99 to $10.99 per month (or £9.99 to £10.99 per month). Jump from $4.99 to $5.99 (or £4.99 to £5.99) per month. The price changes will go into effect on February 21st for both regions.
The upcoming price hike will bring Amazon’s music streaming subscriptions to the same price as Apple Music, which first increased its price last October. That same month, YouTube also increased the price of the YouTube Premium Family Plan, which includes music streaming access, from $17.99 to $22.99 per month, while the individual YouTube Music Premium Plan remains $9.99 per month.
Spotify has resisted subscription price hikes for now, with prices hovering at $9.99/month for individuals and $4.99/month for students, but CEO Daniel Ek says he’s interested in raising prices. .
According to research firm Media, Amazon Music accounts for 13.3% of the global music streaming subscription market. Spotify leads with 30.5%, followed by Apple Music with 13.7%. According to Buzzsprout, when it comes to podcasts, 0.7% of listening is on Amazon Music. Apple Podcasts and Spotify lead with 38.6% and 26.7% respectively.
In November, Amazon rolled out a series of benefits for Prime members, including shuffle mode access to its 100 million songs Amazon Music library, up from 2 million. Prime members without Amazon Music Unlimited can access Wondery, Audible, CNN, NPR, new york timesBarstool Sports, Slate, and ad-free ESPN.