Quick take:
- SYKY is a blockchain-enabled luxury fashion platform founded by Alice Delahunt.
- Delahunt was formerly Chief Digital & Content Officer at Ralph Lauren.
- SYKY acts as an incubator, marketplace and social community for the next generation of designers and consumers.
SYKY, a Web3 fashion platform founded by Alice Delahunt, has completed a $9.5 million seed round led by Alexis Ohanian’s venture capital firm, Seven Seven Six. Round participants include Brevan Howard Digital, Leadout Capital, First Light Capital Group and Polygon Ventures.
Led by Alice Delahunt, former Chief Digital & Content Officer at Ralph Lauren and Digital & Social Marketing Director at Burberry, SYKY is a blockchain-enabled luxury retailer that serves as an incubator, marketplace and social community for the next generation of designers. fashion platform. and consumers.
SYKY was built with Generation Z, the digital first generation, in mind. This generation is driving the demand for digital fashion.
According to a recent Roblox and Parsons School of Design report examining trends in digital fashion and self-expression, 70% of Gen Z’s physical style is influenced by digital style, and nearly half of Gen Z’s I found myself looking at fashion and trying out new styles. digital and real. Additionally, the Trends Report found that nearly 75% of him in Gen Z said he would spend money on digital fashion.
This funding round supports Delahunt’s vision and her mission to enable this digital-first generation to create, curate, share and trade fashion collections.
“The possibilities are endless with Web3, and fashion’s place in this future is no exception,” said Alexis Ohanian. “Fashion ideals can bring out the best virtues of an open internet and creative expression. As culture is heavily influenced by the runway, digital fashion is expanding opportunities for creators and consumers. We invested in Alice and SYKY because we believe in Alice’s vision of building a leading fashion platform and community for the next generation of designers and consumers.”
In parallel with the funding announcement, SYKY will release its first NFT, The Keystone, on January 20th, awarding 50 Keystones to aspiring fashion designers. Keystone is a membership pass for fashion enthusiasts, leaders and collectors who want to shape the future of fashion in the digital, physical and augmented world.
Keystone holders have exclusive access to SYKY’s membership space, digital and physical fashion events, as well as access to a network of like-minded creatives for collaboration and mentorship. Additionally, Keystone holders will receive curated fashion insights and in-depth reporting, exclusive opportunities for designer collection drops, and advance notice of SYKY alpha and beta releases and partner projects.
“Fashion is on the brink of a renaissance, powered by technology and the next generation of creators,” Delahunt said. We aim to build a platform that showcases the best fashion from and fosters a community that is passionate about evolving fashion.”
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