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In 2022, fashion is making a big comeback. Fashion weeks around the world have largely returned to in-person shows, with street style accounts on social media and ‘ready to go’ posts picking up steam. Consumers wanted fun and experimental looks, and that was evident in the styles and brands that gained popularity.
TikTok has been behind many viral fashion moments. That’s thanks to videos documenting the “Barbie core” aesthetic and the rise of the Valentino pink trend, and users raving about Cargo’s pants and nostalgic outfits. As such, brands that aligned themselves with these moments saw significant increases in sales and exposure.
Below, we’ve rounded up some of the most talked-about items in fashion for 2022.
Diesel Brown B Bernie Belt Miniskirt
After taking over as Creative Director of Diesel in 2020, Glenn Martens has been working to revive the brand. This year, his efforts have paid off. Martens debuted his fashion week in Milan with the brand in February, and in November his fashion tech company Lyst chose Diesel’s revamped D logo as its logo of the year. The cutting-edge logo combined with the contemporary design caught the consumer’s eye, especially in the form of the Brown B Barney Belt Miniskirt. Since hitting the runways, this skirt has been the subject of controversy for its micro-he fit and extravagant price. Some say it’s impractical, while others are obsessed with how the miniskirt trend barely incorporates leather.
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Attico Fern cargo jeans
When Kim Kardashian was photographed in Attico’s now viral furn cargo jeans this summer, the pants unsurprisingly flew off virtual shelves. Iterations and copies of the popular pants were quickly released by countless brands. , the original style was seen by fans of the show every Fashion Month. Along with Kardashian’s endorsement, the popularity of jeans is due to their versatility and trendy oversized fit.
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barbie core
Pantone may have declared Very Peri the color of 2022, but it was Valentino PP Pink that stood out among fashion fans. The color was seen all over the runways and red carpets after Valentino unveiled its all-pink collection at its Fall 2022 Paris Fashion Week presentation. I wore line items. There has also been a surge in searches for popular color styles, influencing the rise of the “Barbie core” aesthetic.
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LL Bean Boat and Tote Bag
Boat and tote bags are nothing new, but this summer saw a revival like no one has seen before. When TikTok user @graciewiener posted his June video about ironic boat and tote monogram options, users went wild. In fact, the brand posted its best summer sales in nearly a decade, thanks to @ironicboatandtote’s trend.
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lure ana bag
If there’s one bag that could be considered the “it” bag of the year, it’s Luar’s Ana bag. Luar founder and designer Raul Lopez unveiled the bag for the first time in 2021 at the brand’s Spring 2022 show. Since then, it has been worn on the arms of countless celebrities and influencers, including Julia Fox and Dua Lipa. The bag’s sleek, unique design and affordable price have contributed to its popularity. Lopez won the CFDA’s American Accessory Designer of the Year Award this year.
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Y/Project × Jean Paul Gaultier Collaboration
The Y/Project x Jean Paul Gaultier collaboration collection was unveiled to the public in October, but has been catching the attention of streetwear enthusiasts for months. In September, popular streetwear influencer Joel Mcloughlin, also known as his Gallucks (350,000 followers) on Instagram, created an outfit inspiration video featuring suits from the collection, which received 145,000 likes. won. First-time parent A$AP Rocky was also spotted wearing a shirt from the collection this summer. This long-awaited drop is already sold out on Y/Project’s site and is available for resale on their resale site.
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Acne Studios Mohair Check Scarf
As the temperatures drop, Acne Studios’ popular scarves make their way onto social media. The oversized winter essential made headlines earlier this year when fashion influencers flaunted it on the streets of London during Fashion Week. As is evident, it has become a status symbol among consumers worldwide. In November, his Depop on the w-commerce platform reported a 42% increase in his searches for “Acne Scarf” compared to last winter.
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Coach Pillow Tabby Shoulder Bag
Coach’s Pillow Tabby Bag was officially released in 2021, but its popularity carried over into the New Year. After receiving a formal seal of approval from J.Lo, Pillow Tabby took his TikTok by storm. On social media, consumers documented trips from department store to department store to track coveted bags. Coach also secured partnerships with major celebrities during the year, ensuring the brand’s status as a brand to watch in 2023.
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wraparound sunglasses
An unexpected item that made headlines this year was the wraparound or “gas station” sunglasses. Companies from Balenciaga to Amazon have released versions of popular styles that have taken social media by storm. But like trucker hats, picking up a pair at your local gas station is popular among “in the know” consumers. What was once an accessory just for dads and athletes has evolved into a “cool” item for the millennial and his Gen Z.
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