June 25, 2022

Twitter Thread: The Abstractions Of Yankee Candle Smells

Were uncertain what individuals at Yankee Candles are huffing, but, alright actually we do. Its a lot of Yankee Candles. Theres no other way a person might smoke that much Autumn Sunset and not come out the other side a little addled. As Alex McMillan breaks down, the shift of candle smells from being physical representations to more “impressionistic” aromas are a appealing and mind-bending foray into the abstract. What do sweet absolutely nothings smell like, anyway?